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Virgin Australia adopts SabreMosaic AI platform
Sabre Corporation and Virgin Australia together announced a strategic partnership to modernize the airline’s retailing capabilities.
It will lead to a phased implementation of SabreMosaic AI-driven platform built to transform airline retailing.
This makes Virgin Australia as the flagship customer and will enable the airline over time to adopt the broad suite of solutions within SabreMosaic.
“SabreMosaic is a revolutionary platform designed to transform airline retailing,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions.
“We aim to empower Virgin Australia to deliver a personalised, dynamic travel experience that will set a new standard.”
The SabreMosaic platform is designed to allow Virgin Australia to easily operate in a hybrid environment throughout the evolution to a full Offer and Order environment.
Virgin Australia’s transition to SabreMosaic will involve the adoption of more than 40 products across the retailing lifecycle.
“We are excited to partner with Sabre to lead the industry in modern airline retailing,” said David Hogarth, Chief Information Officer of Virgin Australia.
The implementation of SabreMosaic Air Price IQ and SabreMosaic Ancillary IQ, part of the Offer Management suite, has already begun.
Additionally, Virgin Australia and Sabre have also extended their current airline IT and GDS agreements.
The expanded, long-term distribution agreement enables continued distribution of Virgin Australia’s traditional EDIFACT content, as well as its future New Distribution Capability (NDC) content.
Virgin Australia will continue to use SabreSonic PSS and related solutions.
SabreMosaic is powered by Google’s AI capabilities and includes a complete Data Intelligence toolkit.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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