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Virgin Australia in new Sabre tie-up
Virgin Australia has signed a multi-year full content distribution agreement with Sabre Travel Network to extend the airline’s reach through the Sabre Global Distribution System (GDS).
Sabre will provide all Virgin Australia fares and inventory, including fare families and ancillaries, to Sabre-connected travel agencies and corporations globally.
As part of the agreement, travel agencies and corporations will have real-time access to Virgin Australia and Virgin Australia International content without surcharges.
The distribution agreement builds on Virgin Australia’s upgrade to Sabre’s AdvanceConnect, providing interactive sales to agencies and corporations.
Additional merchandising capabilities will include fare families, and ancillary sales fulfillment with Electronic Miscellaneous Document (EMD) to provide travel agencies and corporations with process efficiency and flexibility across sales, settlement and reporting.
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