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Virgin Blue vows to support Branson’s Green campaign
Australia’s Virgin Blue has thrown its support behind Sir Richard Branson’s global call to reduce aircraft fuel emissions.
The six year old airline which already operates one of the world’s most fuel efficient fleets, will target up to 5% further reduction of aircraft emissions per aircraft by 2008 and will commit to work proactively with energy providers to support the development and trialling of new green fuels.
Chief Executive, Brett Godfrey, said “We wholeheartedly endorse Sir Richard’s sustainable aviation vision.”
“As an airline we are well aware of the complexity of the challenge – to meet burgeoning global travel demands, and reduce aircraft emissions and environmental impact at the same time.”
“Naturally there’s a commercial benefit to operating a fuel efficient fleet but the larger responsibility is related to climate change. It is time critical and no airline, airport, Government, regulator, environmental group or energy provider can solve it alone.”
“Virgin Blue is making steps in the right direction but we believe there is more we can do.”
“We are prepared to set ourselves a challenge to further reduce our own emissions and we are willing to consider investment in initiatives which support development of alternative fuel technologies or changes in aviation operational processes” he added.
“We don’t profess to have all the answers, we are aiming to find a cleaner, smarter solution and we unashamedly acknowledge we are getting on the bandwagon. We are simply saying, we’re committed and hope the industry climbs on as well,” he said.
Graham Muldoon
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