United Kingdom
United States
Asia Pacific
Virgin Holidays First Big Operator to Build Sustainable Donation Into its Pricing
Virgin Holidays has upped its responsible business ante by incorporating a 50p donation (25p for children) per passenger to the Travel Foundation into all its holiday packages. The operator already partners with the responsible tourism charity on a number of community based projects worldwide, including the recent launch of a sustainable seafood programme in Tobago.
“By making the decision for our customers to build a small donation into their holidays, we make a big difference to the Travel Foundation’s ability to steer us all further along the path to a more sustainable future in our industry. Our customers are interested in sustainability and are keen to find a practical way to enjoy their holidays and invest in the future of the destinations they explore with us†said Rachel McCaffery, Virgin Holidays’ Responsible Business Manager.
Sue Hurdle, Chief Executive at The Travel Foundation, added: “This exciting news makes Virgin Holidays the first of our major supporters to build a Travel Foundation donation into the price of a holiday – this will generate substantial funds which will make a real difference to the programmes we are able to deliver in destinations to help local communities, wildlife and the environment. We are delighted with this new level of support from Virgin Holidays, and are looking forward to working alongside the company on the delivery of new and expanding programmes.”
Virgin Holidays is the headline sponsor of the 2008 Responsible Tourism Awards.
Valere Tjolle
Valere
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel