Virgin wins lawsuit against former partner Brightline


Virgin wins lawsuit against former partner Brightline

Sunday, 13 Oct, 2023 0

Richard Branson’s Virgin has won a judgement in a UK court against former partner Brightline Holdings.

The two companies partnered in a licensing agreement for the Brightline Florida rail service.

It was originally branded as Virgin Trains USA but Brightline pulled the plug, claiming Virgin was no longer a ‘high repute’ brand.

This happened after Virgin lost the UK rail franchise.

In 2020, Virgin Atlantic filed for Chapter 15 bankruptcy in the US –a procedural filing to allow the US courts to recognise the £1.2bn privately funded recapitalisation of the airline.

Brightline argued that Virgin had ‘ceased to constitute a brand of international high repute.’

Virgin called that ‘cynical and spurious.’

Judge Mark Pelling ruled for Virgin Enterprises, saying there was ‘no evidence Brightline’s standing with consumers was damaged by association with Virgin.’

It failed to supply any proof it suffered material damage, the judge said.

Brightline says it plans to appeal.

Virgin sued Brightline for about $200 million.

A settlement amount will be awarded at a later hearing.

Brightline, owned by Fortress Investment Group, launched rail services in Florida, linking Miami with West Palm Beach.

It now extends to Orlando.



Related News Stories:  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari