Visit Detroit has inked a tourism partnership deal with English Football League team Burnley FC.
Visit Detroit is now the official US Destination Partner of the Clarets in a collaboration initiated by Connect FC a leading sports marketing agency.
The campaign will be managed by Cellet Marketing & Public Relations Ltd, Visit Detroit’s PR and consumer marketing agency of record for the UK and Ireland.
The global partnership kicks off with an activation at The Soccer Tournament (TST) in Cary, North Carolina, from 5-10 June where Burnley are competing on their US pre season tour.
“Visit Detroit is excited to join their campaign for promotion. Together, we will forge a powerful connection between Detroit and the beautiful game,” says Claude Molinari, President, and CEO of Visit Detroit.
Matt Lorenzo, Director of Connect FC, said: “We are thrilled to have facilitated this partnership. Our goal is to enhance brand value and fan engagement.”
The global connection between the two parties is reinforced by the US ownership of the club.
There is also a high-profile investment from former NFL player JJ Watt and his wife Kealia Watt, also a former player, and investors Dude Perfect, the second-largest sport YouTubers with over 59 million subscribers.
Together, Burnley and their investors reach 113.6 million people globally.
This will be leveraged to drive awareness of Detroit as a travel destination.
The sponsorship deal will include a range of marketing activations, including digital campaigns, social media engagement and in-stadium promotions
These are designed to elevate Detroit’s profile as a must-visit destination.
