United Kingdom
United States
Asia Pacific
Visit Detroit scores with Burnley FC global partnership
Visit Detroit has inked a tourism partnership deal with English Football League team Burnley FC.
Visit Detroit is now the official US Destination Partner of the Clarets in a collaboration initiated by Connect FC a leading sports marketing agency.
The campaign will be managed by Cellet Marketing & Public Relations Ltd, Visit Detroit’s PR and consumer marketing agency of record for the UK and Ireland.
The global partnership kicks off with an activation at The Soccer Tournament (TST) in Cary, North Carolina, from 5-10 June where Burnley are competing on their US pre season tour.
“Visit Detroit is excited to join their campaign for promotion. Together, we will forge a powerful connection between Detroit and the beautiful game,” says Claude Molinari, President, and CEO of Visit Detroit.
Matt Lorenzo, Director of Connect FC, said: “We are thrilled to have facilitated this partnership. Our goal is to enhance brand value and fan engagement.”
The global connection between the two parties is reinforced by the US ownership of the club.
There is also a high-profile investment from former NFL player JJ Watt and his wife Kealia Watt, also a former player, and investors Dude Perfect, the second-largest sport YouTubers with over 59 million subscribers.
Together, Burnley and their investors reach 113.6 million people globally.
This will be leveraged to drive awareness of Detroit as a travel destination.
The sponsorship deal will include a range of marketing activations, including digital campaigns, social media engagement and in-stadium promotions
These are designed to elevate Detroit’s profile as a must-visit destination.
Related News Stories: Qatar Airways scores sponsorship deal with Inter Milan UK’s worst airlines revealed Pittsburgh to host 2026 NFL Draft Qatar Airways unveils summer flights to Tashkent, Uzbekistan …
Related News Stories: Visit Detroit - TravelMole English soccer club announces partnership with Visit Detroit Burnley scores 'record' front of shirt deal with 96.com - Sport Industry ... Press Releases | Visit Detroit AstroPay renews partnership with Burnley Football Club ... Yolanda May Fletcher on LinkedIn: #greenbaypackers #greenbay ... Cobh Ramblers Launch Partnership with English Premier League ... Marcus Mellor on LinkedIn: The front of shirt partner no one saw ... TST PUTS BURNLEY ON GLOBAL PLATFORM | BurnleyFC Burnley FC x Visit Detroit - bsc-int.co.jp
Learn more about : Visit Detroit ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
NCL cancels dozens of sailings on three ships