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Visit Florida increasing marketing partner rates

Friday, 1 April 20223 min read
Visit Florida increasing marketing partner rates

State tourism-marketing agency Visit Florida is hiking rates for its tourism-marketing partners. It will be the first rate increase for 15 years, it says

It will implement the changes over the coming months. Currently, partner fees generate about $1.2 million a year. The new fee structure is projected to increase that to about $1.75 million.

Rates are based on annual revenue, and will rise from $395 to $1,500 a year to $475 to $1,795 a year. A new fee structure will be implemented for accommodation businesses based on room count