Visit Florida USD13 million campaign touts in-state travel

Wednesday, 04 Sep, 2020 0

Floridians are being urged to hit the road and explore more of the Sunshine State in a new $13 million ad campaign by Visit Florida aimed at boosting in-state travel.

It was unveiled by Florida Gov. Ron DeSantis in Daytona Beach, and will be marketed aggressively statewide on billboards, TV and social media.

"This new intrastate marketing campaign is the latest step we’re taking to help get people back to work. While the pandemic is not over, and safety remains paramount, we encourage Floridians to venture out of their homes to enjoy everything our state has to offer," DeSantis said.

Florida visitation was down 60% in the second quarter of 2020.

The campaign will remind residents there is much more to the state than beaches and theme parks.

"At Visit Florida, we are proud to launch an in-state advertising campaign that is aimed at helping every Florida community recover. Our tourism businesses have been severely impacted, but there is no doubt that our state is still the best place to live and the best destination for travelers," said Visit Florida President and CEO Dana Young.

The campaign hopes to boost travel demand for the upcoming Labor Day holiday weekend.

Florida’s economy is heavily reliant on tourism, accounting for more than 1.5 million jobs and it generated $91 billion in revenue in 2019.

Written by Ray Montgomery, US editor

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations,...

From the Tel Aviv beach scene to the shores of the Dead Sea, Israel layers diverse cultures, outdoor adventures, and...

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries...

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

AXA Assistance specializes in best-in-class cost containment, health and travel services. Over 60 years of experience combined with a US and...

In 2024, The Red Sea will be ready to welcome 300,000 guests in line with the completion of 16 hotels...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist...

For over 18 years and over 106 completed events, the Travel & Adventure Show has connected over 2.5 million travel...

The Florida Keys and Key West is a 126 mile long string of Islands connected to South Florida by the...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

Chargebacks911 offers scalable solutions that are customized for any business of any size in any industry. With the flexibility to...

Family-owned Olympic Holidays has been arranging holidays to Greece, the Greek islands and Cyprus for more than half century. The company is unrivalled...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

Palladium Hotel Group is a renowned Spanish hotel chain that first emerged towards the end of the 1960s. Currently present...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...