Destination marketing organisation Visit Orlando recently launched a 2021 autumn/winter campaign targeting UK travellers.
‘The Wonders Remain’ campaign rolled out on 1 September in the UK and will run through 31 January 2022.
It seeks to recapture travellers’ imaginations and inspire them to visit when transatlantic leisure travel resumes.
The multichannel strategy includes national television, paid social and SEM.
“Our goal with this new campaign is to bring Orlando to life for those who are dreaming of and planning for their 2022 holidays,” said Casandra Matej, president & CEO of Visit Orlando.
“There is huge pent-up demand for Orlando, and after a very challenging year for the travel industry, this campaign will help increase sales and revenue opportunities for our trade partners.”
The campaign’s call-to-action drives consumers to Visit Orlando’s UK website, VisitOrlando.com, for the latest travel information and tools to make holiday planning easier.
Consumers are encouraged to book via key travel partners such as Virgin Holidays, BA Holidays, TUI and Ocean Florida.
Specific resources for travel professionals, including the Orlando Travel Academy, collateral, sales aids and itinerary planners can be found on Visit Orlando’s trade site, VisitOrlando.com/trade.
Visit has representation in more than a dozen countries around the world.
