Following a banner year with a record 62 million annual tourists in 2014, Orlando tourism leaders are rolling out a new campaign aimed at capturing personal stories of Orlando vacations.
During a media event at the US Travel Association’s IPW convention, chief executive director of Visit Orlando George Aguel announced ‘Orlando — the Never Ending Story,’ which will collect personal reflections of Orlando from visiting tourists through social media submissions.
"We want to capture that and start to share those stories because we know that it can really start to tell the real, true value of Orlando," said Aguel.
"It really gives us the chance to activate the social media side of it because what better place these days, and sharing your special stories than on social media," he said.
The website, OrlandoStories.com, will be used to display the personal stories, and the campaign will begin advertising from August, Visit Orlando said.
The campaign will begin in Brazil, Colombia and the US and will then be rolled out to the UK and Canada, said Aguel.
