Visit Orlando has rolled out a major marketing campaign targeting spring and summer travelers to central Florida.
It is the first major marketing initiative and the first TV ads bought by Visit Orlando since the beginning of the Covid pandemic.
The $2.2 million ‘The Wonder Remains’ campaign showcases landmark Orlando experiences like the theme parks but also lesser known attractions and nature.
TV ads will air in southern states as Visit Orlando looks to capture the drive to market.
"Our research is showing Texas, the Carolinas, obviously Georgia, so those are going to be some areas that we do some TV and a full robust campaign," said new Visit Orlando CEO Cassandra Matej.
"We are seeing some signs that we’re on the road to recovery whether it’s through the collection of tax, or seeing more people in the theme parks and just more activity throughout the city."
"This new campaign weaves both inspiration and education to help travelers who are ready to pack their bags and come now, as well as those just starting to research future travel," Matej added.
The campaign highlights Orlando’s affordability with discount deals available at visitorlando.com.
Written by Ray Montgomery, US Editor
