Visit Orlando has appointed AVIAREPS as its global representative across Latin America and Europe.
The local tourism expert teams will be responsible for Visit Orlando’s tourism trade sales representation in key markets the UK, Brazil, Mexico, Colombia, Germany and Ireland.
It will do project work in Canada, as well as in secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland.
With owned offices in all key countries , AVIAREPS will implement a trade sales concept which can be adapted locally to each market.
Duties include supporting Orlando tourism sales strategies and activities, in-market training and ensuring the trade is kept up to date.
This will complement Visit Orlando’s efforts to drive international visitors to Orlando.
AVIAREPS will provide Visit Orlando with research and market intelligence, as well as MICE services.
Casandra Matej, CEO of Visit Orlando said: “AVIAREPS can adapt concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers.”
“The teams specifically provide the travel industry with personalised service and education.”
Visit Orlando is the official destination organisation for Orlando, Florida.
It is the third-largest city in Florida and one of the most-visited cities in the world.
