Visit Pensacola boosts event marketing grant funding

Sunday, 16 Feb, 2024 0

Visit Pensacola is now accepting applications for its event marketing grant program between October 1, 2024 – September 30, 2025.

New this year, the program has been restructured to better support the promotion of overnight and out-of-town visitors to selected events and experiences.

Most notable changes to the program include the assistance of Visit Pensacola and its marketing agency of record for out-of-market marketing efforts.

For awarded grants, 25% is available to use on operations and 75% of the funding will go to marketing outside of the destination.

Visit Pensacola will work closely with each event team to develop a custom marketing plan that expands the event’s local promotions effort.

Creative messaging and audience targeting will be customized to each event.

This allows events to leverage Visit Pensacola’s resources for media buys, as well as the tools to measure and document success.

Other revisions to the program this year include the grant request amount increased to $50,000.

The Visit Pensacola budget for the program will be set at a total of $300,000 subject to TDT funding.

The grant deadline is June 4, at midday and applications must be submitted electronically.

Grant workshops will be hosted and all grant applicants are required to attend one of the workshops.

The Visit Pensacola Grant Committee will meet to review and score applications June 21 from 9-11 a.m. at the UWF Historic Trust Bowden Building.

Applicants are encouraged to attend to present to the committee. Workshops take place on April 15,19, 26 and 29.

Following this, the Visit Pensacola Board of Directors will vote to approve grants on June 26 at the monthly board meeting.

The Visit Pensacola grant program was established in 2015 to help organizations that coordinate events or visitor experiences.

The aim is to optimize the messaging to boost out of town visitation. The Visit Pensacola event grant program’s main purpose is to attract visitors overnight while engaging the local community with more experiences.

To date, the program has awarded over $1.6 million to numerous events and organizations within Escambia County.

For events seeking funds less than $5,000, mini grants are available year-round.

More at: visitpensacola.com/events/submit-your-event/

Learn more about : Visit Pensacola ( N. America ) Visit Pensacola ( United Kingdom )

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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