Visit Tampa Bay announced hotel occupancy in August averaged 62.4%, just marginally below the pre-pandemic level for August 2019.
The latest report, commissioned by STR Inc., also shows ADR at $114.77, a 7.3% increase compared to 2019, and RevPAR was $71.57, which a slight 1.4% decrease compared to 2019.
The monthly occupancy report comes after another taxable hotel revenue record in July totaling $69 million, a significant 26% increase over the same period in 2019.
This brought taxable hotel revenue for the first 11 months of the fiscal year to $559 million.
“As our fiscal year nears its close, it’s important to remember that tourism is more than occupancy and revenue numbers, it’s about lifting our communities up and supporting the livelihoods that make Tampa Bay Florida’s most treasured destination,” says Santiago C. Corrada.
“I’m proud to see how the ripple effects of tourism reach every corner of our county’s economy and even more proud of the standard Tampa Bay sets for the entire tourism industry as a whole.”
Tourist development collections reflecting July also set another milestone, accomplishing its first $4 million month in August and beating the previous record by 58.66% set in 2019.
Contributing to its increase is the change in tourism development tax, which shifted from 5% to 6% in 2020.
This brings the first eleven months of the fiscal year to $33 million.
Visit Tampa Bay is a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP).
