Visit Tampa Bay unveiled its largest ever out-of-state winter marketing campaign.
It targets domestic and international markets with more than $2 million in paid advertising.
The campaign will run from January through April 2023.
Media will focus on the destination’s most opportunistic markets such as New York, Chicago, Boston, Philadelphia, Dallas and Washington D.C.
International markets include the UK, Germany, Mexico and Latin America.
“Marketing works and we continue to innovate for the tourism industry,” says Santiago C. Corrada, CEO of Visit Tampa Bay.
The campaign is the first to take over the World Trade Center and 33rd Street train stations in New York City.
These highly populated landmarks will showcase over 200 Tampa Bay ads.
Visit Tampa Bay returns to New York’s Hudson Yards with large-scale video ads.
It will mount more than 155 interior posters on Amtrak’s Acela and Northeastern trains.
In Chicago, exterior wallscapes will be seen in North Side neighborhoods including River North, Lincoln Park and Lakeview.
