United Kingdom
United States
Asia Pacific
Visit Tampa Bay unveils new ad campaign
Visit Tampa Bay is launching a new campaign called the ‘Tampa Bay Effect.’
It targets all markets and positions the destination as one filled with active adventures combined with a relaxing vibe.
It follows a period of record-breaking visitation and six years of extensive marketing in domestic and international markets.
The fully integrated campaign launches in domestic drive markets for the summer months, as well as trade shows and international markets.
It calls visitors to ‘Relax Boldly,’ ‘Delight Effortlessly’ and ‘Meet Confidently.’
Visit Tampa Bay’s creative agency FKQ Advertising + Marketing, conducted a custom research study, to understand Tampa Bay awaeness.
The research insights showed Tampa Bay’s brand personality combines both relaxation and adventure, unlike any other Florida destination.
“It was the right time to take our summer campaigns to the next level,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “
The campaign showcases water activities, sunny skies, and dynamic points of interest, such as thrilling attractions.
Consumers will be able to see the new campaign this summer in Florida and Atlanta, on streaming video platforms like Hulu, digital ads, gas station TV and rideshare car wraps.
The outdoor advertisements will showcase attraction partners in both English and Spanish.
Ray Monty
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel