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Visit Tampa Bay unveils new ad campaign
Visit Tampa Bay is launching a new campaign called the ‘Tampa Bay Effect.’
It targets all markets and positions the destination as one filled with active adventures combined with a relaxing vibe.
It follows a period of record-breaking visitation and six years of extensive marketing in domestic and international markets.
The fully integrated campaign launches in domestic drive markets for the summer months, as well as trade shows and international markets.
It calls visitors to ‘Relax Boldly,’ ‘Delight Effortlessly’ and ‘Meet Confidently.’
Visit Tampa Bay’s creative agency FKQ Advertising + Marketing, conducted a custom research study, to understand Tampa Bay awaeness.
The research insights showed Tampa Bay’s brand personality combines both relaxation and adventure, unlike any other Florida destination.
“It was the right time to take our summer campaigns to the next level,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “
The campaign showcases water activities, sunny skies, and dynamic points of interest, such as thrilling attractions.
Consumers will be able to see the new campaign this summer in Florida and Atlanta, on streaming video platforms like Hulu, digital ads, gas station TV and rideshare car wraps.
The outdoor advertisements will showcase attraction partners in both English and Spanish.
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