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VisitBritain aims to reach 40 million UK tourists by 2020
VisitBritain has launched a consultation on inbound tourism with the hope of encouraging 40 million visitors by 2020 – a 3% year on year increase.
The growth strategy, which includes working with the travel trade to ensure Britain is packaged and sold, hopes to build on Britain’s successful hosting of the 2012 Olympic and Paralympic Games.
It also wants to ensure Britain meets visitors’ expectations and that they find it easy to get here by addressing aviation capacity and visas.
VisitBritain claims reaching 40 million visitors would deliver £8.7 billion additional foreign exchange earnings at today’s prices, and support more than 200,000 additional jobs.
Christopher Rodrigues, chairman of VisitBritain, said: "This summer has shown what the country can do when we are united in a common cause. The test now is whether we can maintain this to create wealth and jobs through a major tourism drive.
"This consultation with the industry, the public agencies and multiple Government departments that care about tourism and impact on its success has been designed to identify shared priorities and potential partnerships."
The UK already welcomes 31 million visitors from across the world, who spent £18 billion a year here last year.
VisitBritain claims one in twelve jobs in the UK is currently either directly or indirectly supported by tourism.
Responses to the consultation, which will run until 9 November, can be made here.
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