VisitBritain appoints US market SVP


VisitBritain appoints US market SVP

Friday, 26 Apr, 2024 0

National tourism agency VisitBritain has appointed Carl Walsh as its Senior Vice President, United States of America.

This newly created position is New York based where Walsh will spearhead VisitBritain’s initiatives across the US.

It focuses on implementing travel trade and communications strategies with the objective is to drive growth within the American market.

Among core duties, he will help deliver on collaboration with cross-government activities in the US.

VisitBritain’s EVP, The Americas, Australia & New Zealand, Paul Gauger said: “He brings extensive tourism knowledge to the role, drawing from decades of experience both in Britain and here in the US.”

“He has significant industry relationships and insight gained from working with the travel trade over many years at VisitBritain.”

The US continues to lead tourism’s recovery in the UK with record-breaking spend by American visitors based on the latest year-to-date figures for January to September 2023.

It is up 28% on 2019 even when adjusted for inflation.

Walsh said: “The US has consistently been a leading market to Britain, and we are committed to continuing to harness the valuable opportunities for growth.”

VisitBritain is expecting the US market to be worth £6.3 billion in 2024 with American visitors contributing almost £1 in every £5 of all inbound tourism spending.

It is forecasting 5.3 million visits from the US this year, up 17% on 2019.

Related News Stories:  Chris North returns to travel as CEO of The Big Golf Company …     Partner News – TravelMole     Princess Cruises Unveils Exclusive New Sanctuary Collection …



Related News Stories:  South America based JetSMART joins American's AAdvantage ...     Cunard - TravelMole     Chris North returns to travel as CEO of The Big Golf Company ...     Partner News - TravelMole     Saudi Tourism Authority (STA) - TravelMole    



Learn more about :   Visit Britain ( N. America )  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida

Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference

Insights from James Ferrara on Inteletravel’s Growth and Future

Tricia Handley-Hughes on Inteletravel’s Growth and Challenges

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true