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VisitBritain calls for improved facilities for disabled
The boss of VisitBritain has called for accessibility standards for disabled people to be raised.
Chief executive Tom Wright was speaking in advance of the 2012 Paralympic Games which will be 2012 days away on Sunday (February 25).
“As the birthplace of the Paralympic Movement, we have the opportunity to rival our competitors by raising accessibility standards throughout the industry and so secure Britain’s reputation as the most accessible destination in the world,” he said.
The Disability Discrimination Act is helping drive businesses to take reasonable steps to make their facilities and services accessible but only two per cent of known accommodation in the UK has been assessed to such standards under VisitBritain’s National Accessible Scheme.
The national tourist office plans to launch a template to help the tourism industry develop access statements that help disabled consumers make an informed choice. This will become a mandatory condition of its National Quality Assessment Schemes from April 2008.
Wright said: “While a good proportion of disabled people travel regularly, many more feel unable to do so because of a lack of appropriate facilities, services or just good information. Their particular needs should not be a barrier to them enjoying the same rich holiday experiences as any other visitor.
“Accommodation providers, attractions and destinations could reap significant benefits if they can adapt their business to the special requirements of these guests.
“It’s not necessarily about making major changes. Even the smallest changes and the provision of accurate information and practical advice can be beneficial and demonstrate commitment to make our products and services accessible for all.”
Around 4,500 athletes from 150 countries are expected to visit London for the Paralympic Games, supported by friends and family who are likely to take trips during their stay, according to VisitBritain.
by Phil Davies
Phil Davies
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