United Kingdom
United States
Asia Pacific
VisitBritain gets very social
Britain’s national tourism agency has launched a new website using social media, online content and mobiles to enthuse potential visitors to the country.
With 95 percent user-generated image content throughout, the new multilingual version of visitbritain.com will include the latest social media platforms and magazine-style travel features.
VisitBritain said it recognises that social media has become crucial in the way families decide which holiday to go on, and so syndication and aggregation are enabled within the site so that all content is available across a wide range of travel sites and blogs.
Laurence Bresh, director of marketing VisitBritain, said, “The new website is key to delivering our strategy to inspire visitors to visit Britain before, during and after the Olympic Games.
“The site has been in development for a year and we have worked hard, along with our suppliers, SapientNitro, to fully tie together the inspirational and functional aspects of planning a holiday which our customers have asked for.
“If you see a picture in the interactive gallery, it also shows you where it is located on a map of Britain along with what there is to do around the area, places to visit, places to stay and directs the visitor to our online shop to help them buy travel products that will enable them to make planning their trip as simple as possible.”
Ian Jarrett
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision
JetBlue scraps London Gatwick flights