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VisitEngland sets £50bn tourism target
Monday, 18 Mar, 2010
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The first strategic tourism framework to cover the next decade is unveiled today by VisitEngland.
The detailed ten-year framework has been created to provide “focus and challenge” for an industry that is set to deliver an additional £50 billion in visitor spend and more than 225,000 jobs.
Developed in collaboration with organisations and individuals across both private and public sectors, the framework highlights action needed to maximize the tourism industry’s contribution to the economy, employment and quality of life.
Part of the action plan includes new events for the Cultural Olympiad around the 2012 Olympic Games in London, an online sustainability programme, a new transport partnership, research around existing quality schemes and new welcome initiatives.
The visitor economy is now worth £97billion a year, employs more than two million people and supports 150,000 businesses both directly and indirectly, according to the domestic tourist board.
The framework is launched today during British Tourism Week at the Best of Britain and Ireland Show at London’s Olympia.
VisitEngland chief executive James Berresford said: “England is a fantastic country whether visitors have a couple of hours to spare, a long weekend, or a two-week holiday.
“Tourism needs and indeed deserves much greater recognition for the positive impacts it brings to the economy in terms of income, skills and jobs.
“It is an excellent route into employment at all levels which is why the prospect of increasing the number of jobs the industry supports is so exciting.
“This framework strives for an even higher standard of quality and service so that we improve our offering, increase jobs, spend and growth and champion a competitive industry.”
Chairman Lady Cobham added: “The strategic framework urges all areas of the tourism industry as well as everyone in Westminster and Whitehall to play their part in helping England realise the potential £50 billion.
“The industry has jobs to offer and it is time to stand up and all play a part in shaping the future that this industry deserves. VisitEngland has been incredibly encouraged by the renewed enthusiasm for English Tourism and looks forward to this continuing.”
by Phil Davies
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