W Hotels help happy couples tweet their wedding

Thursday, 28 Mar, 2014 0

Extending its reach further into the digital sphere this week, The Sun has become the first national newspaper to print dedicated hashtags alongside news stories. #HASHTAGSTORIES has been designed to encourage readers to share their thoughts online and join the conversation surrounding selected stories from the daily print edition.

We all know that nowadays no experience really counts unless it has been fully documented on social media. With that in mind, W Hotels has added a ‘social media wedding concierge’ as an option for happy couples tying the knot in any of its New York hotels. Until the end of the year, for the princely sum of $3,000, a dedicated social media expert will ensure the proceedings are live – Tweeted, uploaded to Facebook and Instagrammed with the most flattering of filters. The bride and groom will have their own dedicated blog as well as a unique wedding hashtag for the day that all guests will be encouraged to use. #WorthEveryPenny

This week, Instagram hit the 200 million users mark. Mark Zuckerberg the creator of Facebook, and owner of the photo sharing app broke the statistics in the middle of an investor-relations phone call to talk about his latest purchase the Oculus VR, which he acquired for $2 billion, almost twice the price he paid for Instagram! When the young entrepreneur first purchased the editing app he suggested that his team would be happy if they reached 100 million users. We are certainly looking forward to more exciting things to come.

Brand USA this week launched its new social media campaign, the Great American Road Trip. The campaign will run through the Brand USA Discover America channels, including Facebook, Twitter and the DiscoverAmerica.com website featuring 10 road trips and 39 states. A new trip will feature every few weeks targeting a different country, with the UK targeted in May with the Oregon Trail. Social media influencers from nine of Brand USA’s international markets will travel on each road trip, sharing stories and photos with their social media followers along the way. Discover America will also unveil its new Google Maps platform where travellers can explore the road trips, save and plan their own journeys, and share their road trip experiences. Travellers will later be able to pin their favourite points of interest on the map and view other traveller’s images. Discover America followers will also have access to curated playlists inspired by routes and road trips through a partnership with Spotify and Warner Music.

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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