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Wall Street Journal targeting the DIY business travel market
The Wall Street Journal aims to be a main player in business travel.
In collaboration with Upside Travel, the Wall Street Journal Business Travel Service is launching.
The service will be targeted at the 20 million plus DIY road warriors who arrange all their own travel plans.
It will allow business travelers to book standalone flights or hotels, and build lower priced travel packages with a combination of air, hotel and ground transportation.
Complimentary airport lounge passes will be included while WSJ members will get extra perks via the WSJ+ loyalty program.
We know that many of our readers travel frequently for business, often booking their own trips," said Suzi Watford, Chief Marketing Officer, The Wall Street Journal.
"Based on their feedback, we also know that many find the experience time-consuming and frustrating. With The Wall Street Journal Business Travel Service, we are very pleased to offer a service that eases the stress, giving our members more time to get on with business."
The service includes ’24-hour access to concierge-level customer service by phone, chat or email.’
"The Journal has a historic and deep connection to business professionals, so they understand very well the challenges faced by do-it-yourself business travelers. The Journal and Upside share a vision of providing excellence, choice and unprecedented value," said Upside co-founder and CEO, Jay Walker.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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