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Warner rebrands with release of 2008 brochure
Warner Breaks has been rebranded as Warner Leisure Hotels with a revamped 2008 brochure.
The restructure follows customer research and aims to appeal to an upmarket target audience and to reinforce the brand as a hotel group.
The new brochure is part of an extensive development programme, which includes the enhancement of the guest experience, the upgrading of many rooms in the hotels, and improved dining, according to the company.
Warner Leisure Hotels’ new strap line ‘Short Breaks with Endless Possibilities’ has been designed to support the brand message and reinforce the element of choice on a Warner break, with more than 600 breaks on offer as additional activities.
The 2008 brochure features the 13 properties, including six Historical Hotels, three Character Hotels and four Coastal Chalet Resorts, in locations across England and Wales.
The brochure includes a detailed spread including the history of the hotels and resorts and what facilities are available at each, a simple pricing grid, information on special packages and details of extras such as limo hire and butler service.
Short breaks start at £112 per person at an historic hotel, £87 per person at a character hotel and £68 at a coastal resort based on a two night midweek stay.
by Phil Davies
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