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WAYN.com introduces travel insurance deal
Social networking site WAYN.com is offering subscribers free travel insurance.
The UK site, which claims a membership base of more than 11 million and over six million unique visitors per month, will give European annual multi-trip insurance to its VIP members, who currently pay £3.99 a month for 12 months’ enhanced membership. For that they also receive free SMS and a priority online presence.
The site has teamed up with Mondial Assistance and for non-VIP members WAYN insurance packages are available with single trip cover within Europe from under £6. Annual multi-trip cover throughout Europe leads in at just under £24.
Following the UK introduction, WAYN insurance will now be added across Western Europe, North America and Australasia.
Director of business development at WAYN.com Matt Jerwood said: “Our users love travel and so we thought we should try to give a little back to those subscribing members who’ve helped to make WAYN such a vibrant community. What better way than to help reduce travel stress by providing them with high quality insurance, for free?â€
WAYN claims it is the first social networking site to offer free travel insurance and it’s certainly a clever move – it says that by providing one of the lowest price insurance offerings in the market; its aim is to feature at the top of results presented on leading search aggregators’ and price comparison websites, for both single-trip and multi-trip travel insurance products – a further traffic driver.
The site says traffic has grown significantly since it opened up its interaction model to all members, with new registrations now up to 20,000 per day.
by Dinah Hatch
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