United Kingdom
United States
Asia Pacific
Wealthy customers favour travel websites
Travel is the most popular purchase for wealthy customers in the US, new research has confirmed.
The Jupiter report, called the Mass Affluent Population Online, examined the online buying habits of households with a yearly income of $75,000 or more. It found that 59% of people in this segment bought travel online, compared to 45% of people in the $45-$75,000 dollar segment and just 35% where the household earnings were under $45,000.
According to Jupiter’s research the ten most popular websites for this income group include five travel sites – marriottrewards.com, usairways.com, alaskaair.com, sheraton.com and avis.com.
The research firm says that this is because this is the group that travels the most and has the greatest disposable income. It also points out that higher income groups are more comfortable with technology, leading to greater online spending.
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision