United Kingdom
United States
Asia Pacific
‘Web to replace newspapers for travel advertising’
The internet will replace national newspapers as the primary marketplace for travel advertising in the UK, the boss of Cheaflights.co.uk claims.
The online travel price comparison company’s CEO David Soskin says agents, operators and online suppliers will ditch traditional press advertising.
Soskin said: “As a generation of computer experts comes of age, newspapers will have to move quickly to stop their advertising revenues haemorrhaging. Young travellers will not be seeking travel deals on TV or a newspaper: they’ll be online.
“Travel companies that look to effective internet advertising models will pay less, sell more and account far more accurately for the success of their spend.”
Making his comments during an ABTA business lunch for industry leaders, he drew parallels with the North American market, where major newspaper groups have faced derisory increases or worse in travel advertising in the first quarter of this year.
With 99% of the UK population able to access high-speed internet services by summer 2005, price comparison websites are set to become the main source for travel deals, he claims.
Internet advertising will outstrip ‘outdoor’ advertising – including billboards, posters and transit cards – next year, according to Soskin. Internet advertising has already overtaken that of cinema and radio advertising in the UK.
Report by Phil Davies
Related News Stories:
Phil Davies
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
BA pilot dies during layover