LeadGenerators (London-based online marketing and travel website specialists) continue their series of case studies with Global Explorers, showing how graphics can make a website's message clear and enticing to drive up conversions.
This Month's Case Study:
Taking another case study from the readers who have kindly submitted their sites for analysis, this month we look at Global Explorers.
We feel that their website suffers a crucial lack where it comes to graphic communications: while attractive and functional on a technical level, it doesn't give a clear message to viewers. What is it that Global Explorers do? What range can they offer their customers? What level of service do they provide? We endeavour to graphically convey the answers.
See our past case studies
A Tale of Two Trains: "We would venture to say that anyone who finds the new Danube Express website and the Golden Holidays Blue Train page would believe the former is the more famous train, the bigger legend! But all it takes is a graphical makeover…" Read More
Bowhills: "One issue that has come up several times from travel companies is that of selling the destination vs. selling the company's offering in that destination. Should there be separate pages for this? Or should there be just one Landing Page that combines these two purposes?” Read More
InsureMore: "Promoting cheap AND quality is not easy, but we demonstrate how it can be achieved with effective graphic communication." Read More
Would you like to benefit from a free analysis of your site, to appear as part of LeadGenerators' growing library of Website Improvement Case Studies?
Submit your site to [email protected] – each month, one will be chosen and LeadGenerators will post their analysis
