United Kingdom
United States
Asia Pacific
Wellington NZ targets Aussie Seniors
Wellington, New Zealand’s cultural and culinary capital, has identified Australia’s travelling seniors as a key source of new visitors in 2006.
Overseas travel by Australian seniors grew by 24 per cent in the year to 30 September, 2005, almost double the total growth level of 13 per cent in Australian outbound travel.
The growth in the over 60s market also coincided with a decision by Positively Wellington Tourism, the New Zealand capital’s tourism marketing organisation, to intensify its drive for visitors from eastern Australia.
“Australia’s seniors are a natural market for Wellington, and Wellington is a natural market for Australia’s seniors,” said Sarah Peacock, recently appointed to the new position of Australia Marketing Manager for Positively Wellington Tourism.
“Wellington offers a broad and growing range of fine wine and food, arts and culture, and touring opportunities,” said Ms Peacock.
“We offer a quality international destination which is closer to Sydney, Melbourne and Brisbane than many domestic locations in Australia, and is comparable in price.
“We are home to the world-renowned National Museum, Te Papa Tongarewa, gateway to the magnificent Martinborough wine district, and are centrally located for those continuing to other regions of New Zealand.
“We’re also confident that once Australia’s senior citizens experience New Zealand’s capital city, they’ll love what we have to offer and will want to return.”
In the year to March 2005, the number of Australian visitors to Wellington grew by more than 15 per cent, the highest growth level for Australian arrivals anywhere in New Zealand.
And the average length of stay by Australians visiting Wellington was seven nights – one of the longest length of stays for any region in New Zealand.
Wellington is served by more than 50 flights per week by Air New Zealand, Qantas and Pacific Blue from Sydney, Melbourne and Brisbane, plus connecting flights from Auckland and Christchurch.
For more information about Wellington, visit www.WellingtonNZ.com.
Graham Muldoon
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike