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Wellington NZ targets Aussie Seniors
Wellington, New Zealand’s cultural and culinary capital, has identified Australia’s travelling seniors as a key source of new visitors in 2006.
Overseas travel by Australian seniors grew by 24 per cent in the year to 30 September, 2005, almost double the total growth level of 13 per cent in Australian outbound travel.
The growth in the over 60s market also coincided with a decision by Positively Wellington Tourism, the New Zealand capital’s tourism marketing organisation, to intensify its drive for visitors from eastern Australia.
“Australia’s seniors are a natural market for Wellington, and Wellington is a natural market for Australia’s seniors,” said Sarah Peacock, recently appointed to the new position of Australia Marketing Manager for Positively Wellington Tourism.
“Wellington offers a broad and growing range of fine wine and food, arts and culture, and touring opportunities,” said Ms Peacock.
“We offer a quality international destination which is closer to Sydney, Melbourne and Brisbane than many domestic locations in Australia, and is comparable in price.
“We are home to the world-renowned National Museum, Te Papa Tongarewa, gateway to the magnificent Martinborough wine district, and are centrally located for those continuing to other regions of New Zealand.
“We’re also confident that once Australia’s senior citizens experience New Zealand’s capital city, they’ll love what we have to offer and will want to return.”
In the year to March 2005, the number of Australian visitors to Wellington grew by more than 15 per cent, the highest growth level for Australian arrivals anywhere in New Zealand.
And the average length of stay by Australians visiting Wellington was seven nights – one of the longest length of stays for any region in New Zealand.
Wellington is served by more than 50 flights per week by Air New Zealand, Qantas and Pacific Blue from Sydney, Melbourne and Brisbane, plus connecting flights from Auckland and Christchurch.
For more information about Wellington, visit www.WellingtonNZ.com.
Graham Muldoon
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