WestJet signs up for Travelport rich content

Monday, 21 Oct, 2014 0

Canadian carrier WestJet is the latest to sign up for Travelport’s rich content and branding.

Travelport’s merchandising platform allows Travelport-connected travel agents the ability to customize how flights, fare groups and ancillary products are presented and viewed on travel agents’ systems.

The Travelport platform has gained significant traction in the industry.

Currently 70 airlines have now signed up to participate including Delta, United Airlines, British Airways and Hong Kong Airlines.

"The Rich Content and Branding program allows WestJet to provide travel agents around the world with innovative, flexible, and information-rich access to WestJet’s products," said Lyell Farquharson, vice president-sales, for WestJet.

"We’re delighted to be expanding our relationship with WestJet, and look forward to working closely with their team as they adopt our innovative rich content and branding solution," explained Chris Engle, vice president, Americas-Air Commerce, for Travelport.

"Giving travel agents better quality, richer information at their fingertips provides a basis for travel agents to increase sales conversion rates," Engle added.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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