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What’s new in Kentucky tourism
Kentucky Tourism is working on a number of new and recently launched initiatives and tourism campaigns to boost out of state and international tourist arrivals.
It ranges from a video series showcasing different regions across the state to a new tourism initiative highlighting unique areas.
Appalachian Triangle of Kentucky Initiative
On March 1, the Appalachian Triangle of Kentucky (ATKY) initiative launched, representing an effort led by a coalition of eight counties and cities in Southeastern Kentucky. Through an expressive marketing campaign, the ATKY campaign aims to make the area a tourist hub for visitors seeking authentic experiences. Although home to well-known destinations like Cumberland Falls and Daniel Boone National Forest, the initiative aims to highlight a wide range of diverse attractions and cultural heritage.
2024 Official Kentucky Visitor’s Guide
Earlier this year, the Kentucky Department of Tourism unveiled the 2024 Official Kentucky Visitor’s Guide, Team Kentucky’s official travel companion. It equips travelers with everything needed to plan a trip, whether exploring regions or specific interests. There are regional itineraries, travel tips, and other valuable resources for touring the commonwealth. The 2024 Visitor’s Guide also highlights a year of milestones, including the 150th anniversary of the Kentucky Derby, the centennial celebration of Kentucky State Parks, and the 25th anniversary of the Kentucky Bourbon Trail.
Visitors Guide promotional video
Launched alongside the 2024 Official Kentucky Visitor’s Guide, the “Fireside Fortune” video series is a six-episode exploration of outdoor adventures in Kentucky. Featuring an adventurous out-of-state family, each episode showcases surprise activities set in Kentucky’s natural landscapes. The initiative adds to the Visitor’s Guide by introducing a visual component, designed to enrich the overall visitor experience.
Joy Ride Campaign
Explore Kentucky’s Bluegrass Region with the Joy Ride tourism campaign, originally launched in 2023 and continuing until the end of 2024. This campaign encourages “slow travel,” inviting travelers to leisurely explore Kentucky’s scenic byways and charming towns. A recent project, the “Memory Math” campaign, which ran until February 15, 2024, showcased classic car advertisements on eBay. These ads feature vintage cars set against Kentucky’s iconic landmarks. It shared their life stories through the “memory math” of their owners. The Joy Ride campaign will continue until the end of 2024, with additional ad campaigns planned throughout the year.
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