What’s new in Kentucky tourism

Monday, 18 Mar, 2024 0

Kentucky Tourism is working on a number of new and recently launched initiatives and tourism campaigns to boost out of state and international tourist arrivals.

It ranges from a video series showcasing different regions across the state to a new tourism initiative highlighting unique areas.

Appalachian Triangle of Kentucky Initiative

On March 1, the Appalachian Triangle of Kentucky (ATKY) initiative launched, representing an effort led by a coalition of eight counties and cities in Southeastern Kentucky. Through an expressive marketing campaign, the ATKY campaign aims to make the area a tourist hub for visitors seeking authentic experiences. Although home to well-known destinations like Cumberland Falls and Daniel Boone National Forest, the initiative aims to highlight a wide range of diverse attractions and cultural heritage.

2024 Official Kentucky Visitor’s Guide

Earlier this year, the Kentucky Department of Tourism unveiled the 2024 Official Kentucky Visitor’s Guide, Team Kentucky’s official travel companion. It equips travelers with everything needed to plan a trip, whether exploring regions or specific interests. There are regional itineraries, travel tips, and other valuable resources for touring the commonwealth. The 2024 Visitor’s Guide also highlights a year of milestones, including the 150th anniversary of the Kentucky Derby, the centennial celebration of Kentucky State Parks, and the 25th anniversary of the Kentucky Bourbon Trail.

Visitors Guide promotional video

Launched alongside the 2024 Official Kentucky Visitor’s Guide, the “Fireside Fortune” video series is a six-episode exploration of outdoor adventures in Kentucky. Featuring an adventurous out-of-state family, each episode showcases surprise activities set in Kentucky’s natural landscapes. The initiative adds to the Visitor’s Guide by introducing a visual component, designed to enrich the overall visitor experience.

Joy Ride Campaign

Explore Kentucky’s Bluegrass Region with the Joy Ride tourism campaign, originally launched in 2023 and continuing until the end of 2024. This campaign encourages “slow travel,” inviting travelers to leisurely explore Kentucky’s scenic byways and charming towns. A recent project, the “Memory Math” campaign, which ran until February 15, 2024, showcased classic car advertisements on eBay. These ads feature vintage cars set against Kentucky’s iconic landmarks. It shared their life stories through the “memory math” of their owners. The Joy Ride campaign will continue until the end of 2024, with additional ad campaigns planned throughout the year.

Learn more about : Kentucky Tourism ( N. America ) Kentucky Tourism ( Asia Pecific ) Kentucky Tourism ( United Kingdom )

below social share icons

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Jet2.com is the UK’s third largest airline, flying from ten UK airports to more than 60 destinations across Europe and beyond....

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...

To say Sweden is fit for a fairy tale is not overstating it—the palaces dazzle, the boreal forests are brimming...

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

Chargebacks911 offers scalable solutions that are customized for any business of any size in any industry. With the flexibility to...

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the...

Offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal...

This is Jersey. An island shaped by the sea where some of the most astonishing tides in the world circle...

Our leadership is bold. Our agility thrives on open innovation and we embrace the new, whether it’s diversity, trends, challenges....

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...

Since its launch in 1999, TravelMole.com has become, one of the largest global online travel industry communities. It is comprised...

ECOMMPAY is an international payment service provider and direct bank card acquirer, engineering bespoke payment solutions for clients worldwide. Our...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...