Which car rental companies are king of the searches?

Thursday, 06 Jun, 2012 0

TravelSupermarket and Rentalcars were the best performers in the latest search analysis by Greenlight.

According to its car rental report, just published, UK web users conducted 538,000 searches for car hire-related terms in April 2012

The search term ‘car hire’ was queried 90,500 times, accounting for 17% of all searches made for the sector.

When it came to natural search, TravelSupermarket was the most visible website in the natural search listings, achieving a 69% share of voice.

When it came to paid media, Rentalcars was the most visible advertiser, attaining a 99% share of voice through bidding on 67 keywords, at an average ad position of two.

Here are the full results:

Natural search (position and percentage of share of voice)
1 travelsupermarket.com    69%
2 holidayautos.co.uk    41%
3 easycar.com   38%
4 hertz.co.uk    36%
5 europcar.co.uk    35%
6 avis.co.uk    30%
7 enterprise.co.uk    29%
8 nationalcar.co.uk    28%
9 thrifty.co.uk    27%
10 budget.co.uk    22%
11 carhiremarket.com    20%
12 carhire.co.uk    17%
13 europcar.com    13%
14 economycarhire.com    11%
15 auto-europe.co.uk    9%
16 carhire3000.com    8%
17 sixt.co.uk    7%
18 alamo.co.uk    7%
19 doyouspain.com    7%
20 novacarhire.com    7%
Source: Greenlight (powered by Hydra)

Paid media (share of voice, number of keywords bid on, average ad position)
1 rentalcars.com    99%   67   2
2 travelsupermarket.com   96%   70   6
3 avis.co.uk   90%   69   6
4 arguscarhire.com   79%   63   5
5 auto-europe.co.uk   78%   68   4
6 europcar.co.uk   63% 44   6
7 budget.co.uk   42%   22   6
8 atlaschoice.com   40%   60   8
9 alamo.co.uk   38%   67   7
10 nationalcar.co.uk   37%   36 7
11 holidayautos.co.uk   33%   64   4
12 hertz.co.uk   33%   58   4
13 enterprise.co.uk   30%   37   9
14 economycarrentals.co.uk 25%   11 6
15 bookingbuddy.co.uk   20% 54 8
16 economycarhire.com   18% 35 8
17 carrentals.co.uk   17%   22 7
18 dealchecker.co.uk   13%   37   8
19 sixt.co.uk   11%   22 5
20 ebookers.com   11%   60 9
Source: Greenlight (powered by Hydra)

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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