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Wow air targets business travellers with new 'Big Seats'

Wednesday, 8 February 20173 min read

Wow air is introducing business seats and other innovations to target the corporate travel market.

A new cabin of ‘Big Seats’ will be available in WOW air’s Airbus A330s on long-haul routes such as Los Angeles and San Francisco.

They will have 37 inches of legroom, in contrast to airline’s regular 30 inches, and also have a footrest.

The airline is also launching three price bundles at these special offer fares, available until midnight on February 12.

The bundles are:

WOW Biz: From £156 for a personal item, carry-on bag, checked bag, seat reservation, cancellation protection, priority boarding (available from March 1), a complimentary hot meal and drink on board and a larger seat, subject to availability.

WOW Plus: From £79 for an economy seat, personal item (such as a purse, computer bag or small backpack), carry-on bag up to a maximum of 56x45x25cm/22x18x10in, plus a checked bag and cancellation protection

WOW Basic: From £32 for an economy seat and a personal item that must fit under the seat in front (up to 42x32x25cm/17x13x10in)

These prices are available using promocode WOWSALE and are valid for return trips from London Gatwick, Bristol and Edinburgh to any WOW air destination, taking place between February 10 and June 10 2017.

This discount applies only on selected flights in the travel period and is subject to limited availability.

Passengers will also be able to purchase the larger seats as an add-on outside of the WOW Biz package, as well as fast track options.

"We have worked hard to lower the price of airfares across the Atlantic to give more people the opportunity to travel. Now we intend on lowering the prices for business by providing many of the same services for a much better price," said Skuli Mogensen, founder and CEO.

The airline has not yet confirmed what the bundle prices will be once the special offer has expired.