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Yahoo! Travel taps into internet communities for hotel guides
New hotel guides from Yahoo! Travel enable travellers to view properties which fit their requirements in particular destinations.
The company claims it will be the first travel search site to combine a hotel research service where users can search for hotels based on facilities, view the hotel on a map, read reviews, post questions directly to other travellers and then view offers from multiple hotel providers on a single page.
By integrating Yahoo! Answers and Yahoo! Maps along with an attribute-based search, the online search company aims to tap into new community search technology to allow users to find hotels.
Relevant Yahoo! Answers content will be integrated alongside hotel information, so users looking at hotels in Madrid, for example, will see questions and answers posted on properties in the Spanish capital.
Yahoo! Travel European general manager Tim Frankcom said: “The integration of relevant content from Yahoo! Answers represents a major step towards developing a community-centric travel planning service and to helping our users to complete their travel planning and research online.
“After cruises, hotels are currently the most common travel product to research online and book offline. We are confident that our new hotel guides will encourage more people to complete the transaction online.”
He added: “Yahoo! Answers enables people to share all the experiential and factual knowledge which until now has been locked away in the minds of people around the world. By incorporating this service into the travel sector, where sharing experiences and personal recommendations play such a fundamental role, we are able to offer access to an international travel community online, creating a global platform for information sharing.
“Adding this community aspect to our market leading travel search enables us to leverage the influence of net communities as a source of traffic for our advertisers by offering everything the consumer needs to know to plan their holiday all in one place and book with confidence.”
Report by Phil Davies
Phil Davies
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