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Young holidaymakers focus of Balearics safety campaign
The British Consulates in Palma and Ibiza teamed up the Balearic Government to launch a joint safety campaign focused on young British holidaymakers.
It is urging young travellers to ‘Stick with your Mates’ for a holiday to remember, rather than one to forget.
The campaign is part of a publicity drive to advise British tourists that travel is different this year and to make sure they are taking all the necessary measures to prepare for their holiday.
British tourists are urged to check FCDO travel advice before departure to be fully informed on the entry requirements for Spain, and be fully aware of local Covid restrictions.
In recent years there have been a number of tragic accidents involving young British tourists visiting the Balearic Islands – many involving falls.
The vast majority of these incidents took place when people were on their own, having been separated from friends.
The Stick with your Mates campaign first began in 2019 – giving young people tips and advice about how to look after each other and help avoid accidents and injuries on holiday.
During the 2019 season there were 61% fewer serious falls and 50% fewer fatalities (compared to 2018).
With Covid protocols now an extra consideration for all travellers the campaign is encouraging friends to stay together, with advice on sensible drinking and keeping an eye on each other’s drinks, and asks that holidaymakers don’t leave a friend alone at the end of the night.
It also advises friends to set up a Whatsapp group so they can keep in touch if friends get split up.
The campaign will feature short videos and digital images that will be targeted at young people visiting the islands through Instagram and Facebook.
Consul General Lloyd Milen said: "The Balearic Islands have long been a favourite with British tourists. Resorts such as Magaluf and San Antonio, amongst others, are hugely popular with young British visitors, but of course, travel is different this year."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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