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Younger hotel travelers say ‘no’ to bathtime
Surveys show backpackers are ignoring online reviews, preferring word-of-mouth recommendations, says a new study.
Research of more than 1,000 youths by the TNT Travel Show found that most 18-35 year olds don’t use smart phones to research while travelling, with a high percentage of Blackberry and iPhone users leaving their handsets at home.
More than two-thirds preferred to speak to other travelers while 14% opted for social media to research hotels and flights. Reading blogs for trips was picked by 13% of youths.
Email was picked as the "best technology for keeping in touch with friends and family".
In a separate development, bulky hotel housekeeping carts? On the way out. Small toiletry bottles? Also, out.
"The face of the business traveler has changed dramatically," says MSNBC. "It’s a lot younger and there’s a mad dash in the hotel industry to do more than just ‘accommodate’ them."
The industry is facing some major changes.
The heavy housekeeping carts are being replaced by small and more nimble "caddy" type vehicles. The small toiletry bottles are being replaced by refillable dispensers.
"They’re just a few of the changes the hotel industry is making to be more appealing to the younger business traveler," says the site
"They want to socialize, so all these hotels are changing the design of the lobby where now it’s very warm, where you have couches where you can plug in your iPad," said Adam Weissenberg of Deloitte & Touche.
Deloitte research shows over a third of the business travelers now are between 18 and 44. This age group doesn’t like sitting in hotel rooms.
Bathtubs are also becoming a victim of the times. Increasingly, younger, time-sensitive guests prefer a quick shower.
By David Wilkening
David
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