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Youngsters go online with dedicated cruise line website
Sunday, 12 May, 2009
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A website dedicated to children and teenagers has been developed by P&O Cruises to encourage ‘edutainment’.
The Cyber Reef at www.pocruises.co.uk/reef is aimed at those aged 17 years or under.
The site brings together written content and video to enable children to play ocean-themed games and learn about more than 200 destinations around the world visited by ships in the fleet.
It has dedicated sections for each age group, with relevant content and use of information aimed at: Splashers – for two to four year olds; Surfers – for five to eight year olds; Scubas – for nine to 12 year olds and H2O – for 13 to 17 year olds
The company said the aim of the website was to encourage ‘edutainment’ and claimed it is the first of its kind in the cruise industry.
The company said the aim of the website was to encourage ‘edutainment’ and claimed it is the first of its kind in the cruise industry.
Head of brand marketing Philip Price said: “The Cyber Reef has games, activities and information for each age group and will be updated regularly to keep it fresh and current, with daily jokes, photos, and destination information supported by Google Maps.
“No other cruise line has a dedicated website aimed directly at its younger passengers and the great thing about the site is that it’s engaging for children of all ages, and equally entertaining for those who have cruised many times before as those who have yet to step foot on board.
“Children yet to start their P&O Cruises adventures will be able to see an example of a typical fun-packed day and meet some of the Reef Rangers who might be looking after them throughout their holiday.”
by Phil Davies
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