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Your Medium is your Message – Sustainable Tourism = Sustainable Marketing
This year’s Sustainable Tourism Report has a whole 37-page segment devoted to sustainable tourism marketing.
The report says “Marketing is the simple process of identifying and fulfilling a need. If the need for your product or service doesn’t exist in sufficient quantity, in truth, you’re out of business before you start.â€
The report focuses in on up to the minute methods of marketing – “Modern marketing attentive to its audience, quick to react to their needs, with the extraordinary speed and power of the digital age is what will give sustainable tourism its power.â€
It goes on to say “The great thing about modern marketing is that it’s cheap, very effective at finding needs and doesn’t fill wastepaper baskets. Your marketing should be sensitive, effective, two-way, informative, understanding, reciprocal, co-operative, quick to react, inclusive, very, very environmentally friendly and low energy use – just like the product you’re creating.â€
“BUZZ, web 2.0 marketing or whatever you like to call it is superb for sustainable tourism because it is a platform to ask and share and respond – it’s absolutely no good at telling but it’s great at communicating.â€
The report’s marketing segment includes guides to 10 specific market niches, 13 alternative marketing methods, 35 social networks and 50 current ‘Movers & Shakers’ in sustainable tourism.
The report is priced at:
Commercial entities & NGOs: UK£200, US$300, €240
Students & educational establishments: UK£100, US$150, €120
Any one of the 12 sections may be purchased individually at UK£25, US$38, €30 each.
VISION on Sustainable Tourism readers can benefit from a 50% discount on the above prices for orders made by 3 April 2009 ONLY
For further details and to order email: [email protected]
Valere
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak