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Asia Pacific
ZUJI checks in with Facebook
SYDNEY – Online travel agency ZUJI has linked with Epsilon International to develop ZUJI Maps, an application that makes the travel experience social by allowing users to plan and book their trips with friends and family within their Facebook account.
Using Facebook’s API to access ZUJI’s database of up-to-the minute airfare and hotel accommodations, ZUJI Maps allows users to select up to 10 favourite destinations and access the best travel offers available, share and plan their trips with their Facebook friends, and finally purchase their travel from ZUJI’s website.
Dominic Powers, senior vice president, Asia Pacific at Epsilon International, said ZUJI Maps is the first Facebook application to be developed by Epsilon and demonstrates the company’s ability to provide innovative social marketing solutions.
The application makes best use of ZUJI’s existing inventory processes and systems by automating the process of providing constant updates of the most relevant and best offers for customers.
It also provides insight on holiday and travel trends that can inform ZUJI’s product development decisions and speed time to market for new travel services.
The ZUJI Maps Facebook application’s key features include:
– Users can select up to ten ‘favourite’ destinations and gain access to the latest fares on flights and hotels for each.
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– Rolling over each destination allows users to see if their Facebook friends have ‘favourited’ the destination as well.
– Users can draft a message to their Facebook friends that will appear on their friend’s wall – making it easy to share and plan travel together.
– To purchase their travel, users are taken seamlessly through to the ZUJI website.
– The application adds a map with the user’s ‘home’ and ‘favourite’ destinations in the left-side column of their Facebook homepage. The map can also be added as a tab.
The ZUJI Maps application is available at: http://apps.facebook.com/zujifacebook/.
Ian Jarrett
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