All Inclusive Collection – the brand that introduced the world’s first-ever all-inclusive Hard Rock Hotels and Hard Rock branded golf courses – is thrilled to announce its new company name, AIC Hotel Group. This name change serves as an indication of the brand’s commitment to diversify and expand its current portfolio to include EP hotels, and reflects the evolution of the brand as a more all-encompassing collection.

Coming from humble beginnings as a family-owned company, the AIC Hotel Group was at the forefront of introducing the all-inclusive concept to Mexico more than 30 years ago. The family’s longtime success in luxury hotels has set a standard of excellence that will come to life in an even greater way with this new business model.

AIC Hotel Group spearheads sales and marketing efforts for luxury resort properties in the U.S., including Eden Roc Miami Beach, Nobu Hotel Miami Beach and Nobu Hotel Chicago, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock Hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and UNICO 20˚87˚ Hotel Riviera Maya, the first of its new luxury all-inclusive concept.