At WTM 2024, Thailand’s Tourism and Sports Minister reveals 2025 tourism agenda with new attractions, cultural celebrations, and global collaboration to bolster the tourism sector.

  Thailand’s Minister of Tourism and Sports, Mr. Sorawong Thienthong, announced 2025 as the “Amazing Thailand Grand Tourism and Sports Year” at the Amazing Thailand Press Conference during the World Travel Market (WTM) 2024.   The “Amazing Thailand Grand Tourism and Sports Year 2025” aims to welcome travellers from around the globe with world-class festivities and privileges. “This campaign isn’t just a celebration; it’s an invitation for all to create unforgettable travel stories in Thailand,” Mr. Sorawong remarked.   Strategic Investments to Lead Global Tourism   Thailand is making significant investments to maintain its reputation as a top destination, with a tourism target of £75.55 billion (3.4 trillion Baht) for 2025. “The tourism industry is vital to Thailand’s economy, reflecting not only in economic gains but also in the communities uplifted and the millions of lives touched across the country,” Mr. Sorawong stated.   He elaborated on Thailand's tourism direction, anchored in the ‘Ignite Thailand’ vision, emphasising that the nation’s prosperity is tied to the well-being of its people. This principle will guide every policy and initiative, ensuring that tourism positively impacts visitors, local communities, and the environment.   To support this, the government is enhancing infrastructure, easing visa processes, and fostering a seamless ASEAN travel network through the ‘Six Countries, One Destination’ policy. Recent moves, such as British Airways’ resumption of flights to Thailand, underscore the country’s commitment to accessibility and connectivity.   Promoting Unique Destinations and Cultural Experiences   The government is actively promoting hidden gem destinations like Nan, Phrae, and Sakon Nakhon to diversify travel experiences across the country. Additionally, attractions such as amusement parks, shopping centres, and entertainment venues are being expanded to cater to a broader range of travellers.   Thailand's soft power is another essential asset, with efforts focused on preserving and promoting Thai traditions, arts, and crafts. The government is promoting the 'Five-Must Do' experiences – Must Taste, Must Try, Must Buy, Must Seek, and Must See, that capture Thailand's unique charms, encompassing Thai cuisine, fashion, vibrant festivals, and beautiful scenery.   A Hub for Global Events and Entertainment   Thailand’s vision to become a hub for international events is reflected in a robust calendar of festivities, including the Amazing Thailand Countdown 2025, MotoGP events in February and March, and the iconic Songkran Festival in April. These events are anticipated to drive year-round tourism and contribute significantly to the national economy.   Invitation to the Global Community   Mr. Sorawong reiterated the importance of private sector involvement in energising Thailand’s tourism landscape and creating new investment opportunities. He extended an open invitation to investors, travel agencies, and media to participate in Thailand’s journey toward becoming a top global destination that benefits all stakeholders.

  Chiravadee Khunsub, the Executive Director for Europe at the Tourism Authority of Thailand, shares invaluable insights at the The Thailand Travel Mart Plus (TTM) 2024 in Khao Lak. Highlighting the resilience of Thailand's tourism post-COVID, Khunsub mentions surpassing 2019's statistics and emphasizing sustainable tourism's significance. She discusses initiatives like the "Amazing Thailand" project and enhancing airlift accessibility. Khunsub underscores Thailand's commitment to sustainability, aligning with UN SDGs, and fostering a holistic approach across the tourism supply chain. Her vision includes a collective consciousness towards environmental preservation, advocating for mindful consumption and eco-friendly practices, paving the path for a greener, more responsible tourism industry.  

Thailand has extended its visa exemption program for tourists from India and Taiwan for an additional six months. It enables Indian and Taiwanese tourists to enter visa free for up to 30 days until November 11, 2024. It aims to further boost tourist arrivals from both markets. Prime Minister Srettha Thavisin confirmed the visa exempt extension after success of the initial visa waiver policy was introduced late last year. Previously, India and Taiwan travelers were only allowed to stay in Thailand for 15 days via a visa on arrival program.

Related News Stories:  Amazing Thailand - TravelMole     Pacific Asia Travel Association (PATA) - TravelMole     Saudi Tourism Authority (STA) - TravelMole     Tourism New Zealand - TravelMole     AlUla Spring 2024 Newsletter - News, openings and developments ...     Partner News - TravelMole     Expedia TAAP - TravelMole     Sabre - TravelMole

Online travel marketplace Wego has extended its partnership with the Tourism Authority of Thailand (TAT) for a fourth straight year. Wego is one of the main online travel players in the Middle East and North Africa, as well as across Asia Pacific. It will continue to showcase Thailand attractions, culture and nature globally. Wego and TAT say their ongoing partnership has reached millions of travellers and driven high levels of interest in Thailand tourism over the past three years. "We are delighted to continue our partnership with the Tourism Authority of Thailand for the fourth consecutive campaign," said Mamoun Hmedan, Chief Business Officer at Wego. "Thailand is a beloved destination, and we are committed to showcasing it through our platform." "We are thrilled to continue our partnership with Wego for the fourth campaign," added Chaiwat Tamthai, Director of TAT’s Dubai office.

Related News Stories:  Amazing Thailand - TravelMole     Hawaii Tourism Authority re-enters Europe - TravelMole     Malta Tourism Authority - TravelMole     Las Vegas Visitors and Convention Authority - TravelMole     Egypt - TravelMole     Saudi Tourism Authority (STA) - TravelMole     Thailand to introduce tourist insurance fund - TravelMole     Welcome to Amazing Thailand Specialist Program - TravelMole     Saudi launches biggest ever tourism campaign in China     Saint Lucia - TravelMole

In a boost for tourism, the Thailand government has approved a tax cut on alcohol and for entertainment venues. Taxes on wine will be halved from 10% to 5% while the 10% tax on spirits will be scrapped. Also, the excise tax levied on entertainment venues will be halved to 5%. They are temporary measures which will last until the end of 2024. It is the latest move to boost the night time entertainment industry after opening hours were extended to 4am recently in major tourism areas. Finance Ministry Permanent Secretary Lavaron Sangsnit said additional spending by tourists will offset any cut in the tax revenues. The government said it reached the amended tourist arrivals target of 29 million in 2023. It is forecasting 34 million tourist arrivals for 2024.  

The Tourism Authority of Thailand (TAT) has teamed up with China based online travel platform Fliggy to promote Thailand tourism. A letter of intent was inked to formally outline areas of cooperation. They will identify locations as ‘smart scenic destinations to improve Chinese tourists' experiences. They will also collaborate on promoting emerging Thailand tourism destinations, as ‘potential hidden gems.’ Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, said: "This signing of the LOI is set to pave the way for cooperation between TAT and Fliggy to consistently promote Thailand tourism.” “This agreement will further strengthen our relationship and formally outline areas of cooperation." “The LOI will formalise the TAT-Fliggy partnership, while further enhancing the cooperation in several areas.” They will collaborate on promotional campaigns specifically for Chinese tourists during key events such as Double 11, Golden Week, and Chinese New Year. To help boost safety for tourists, a 24/7 Chinese customer service hotline will be set up to communicate with Chinese tourists. Fliggy is part of the Alibaba Group and one of China's top travel service providers. Previously, Fliggy and TAT conducted joint campaigns during the post-pandemic reopening with livestream broadcasts promoting special Thailand tourism packages.

Speaking on the sidelines at World Travel Market, Siripakorn Cheawsamoot Deputy Governor for International Marketing. Europe Africa Middle East and Americas, exclusively speaks about Thailand’s focus on meaningful people-to-people connections. This underpins Thailand tourism’s ‘Meaningful Relationship’ campaign, which encompasses immersion in local communities, food and experiences. “Thailand always begins with the local people and their hospitality. That is why Thais are a very important resource,” he said. Siripakorn also shared the philosophy behind the Responsible Thailand Awards and the implementation of its own Sustainable Tourism Goals (STGs). This awards tourism businesses with a STAR rating for their ‘sustainable approach and management.’ Siripakorn said there are currently more than 250 businesses with a STAR rating.

The Tourism Authority of Thailand (TAT) recently rolled out its new ‘Meaningful Relationship’ marketing concept to tourism industry delegates during World Travel Market 2023. The Amazing Thailand Press Conference was presented by TAT Governor, Ms. Thapanee Kiatphaibool, along with fellow TAT executives. Ms. Thapanee said: “The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with local communities and Thailand.” This encompasses nature, the Thai people and the country itself. “When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends” The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination. To this end, TAT has partnered with the Thai Ecotourism and Adventure Travel Association (TEATA) to promote its sustainable travel messaging to the UK market. During 2023 Ms Thapanee cited a biggert focus on Thai food and cultural activities as a way to increase people-to-people connections. TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme. TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system. Businesses that comply with goals attain a corresponding number of stars. Currently, there nearly 300 businesses with STAR certifications in Thailand. Meanwhile, TEATA, in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand. Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei. For the UK market, TAT will place a focus on luxury, wellness and responsible travel segments to boost spending and to encourage longer stays in local areas. For 2024, Thailand is targeting over 900,000 UK tourist arrivals.

The Tourism Authority of Thailand (TAT) is using the WTM 2023 as a platform to launch its new ‘Meaningful Relationship’ marketing concept to a worldwide tourism industry audience. The Amazing Thailand Press Conference was helmed by Minister of Tourism and Sports, H.E. Ms. Sudawan Wangsuphakijkosol, and TAT Governor, Ms. Thapanee Kiatphaibool, as well as TAT executives. Ms. Thapanee said:“ The new ‘Meaningful Relationship’ concept is designed to encourage travellers to engage in a meaningful connection with Thailand.” “When travellers form a relationship with the people they meet and the place they visit, they will have an opportunity of creating lifelong friends” The concept will be incorporated into TAT’s ongoing promotion of Thailand as a sustainable and responsible tourism destination. TAT has developed and implemented its own Sustainable Tourism Goals (STGs) in line with the 17 Sustainable Development Goals (SDGs) by the United Nations Development Programme. TAT’s STGs encompass the entire tourism industry in a Sustainable Tourism Acceleration Rating (STAR) system. Businesses that comply with goals attain a corresponding number of stars. Currently, there are 251 businesses with STAR certifications in Thailand. TAT also held the annual Responsible Thailand Awards. They recognise sustainable Thailand tourism in six categories such as Animal Welfare, Nature, Community-based Tourism and Hotel, Eco Lodge/Eco Hotels. This year, the winners are Mahouts Elephant Foundation, New Heaven Reef Conservation Programme, Kao Thep Pitak Community Restaurant, Devasom Khao Lak Resort, Elephant Hills, and Pattaya Elephant Sanctuary. TAT’s partner, the Thai Ecotourism and Adventure Travel Association (TEATA) in collaboration with Tourlink, has developed seven carbon-neutral travel routes for travellers to explore Thailand. while helping reduce the impact on the environment. Featured destinations include Bangkok, Ratchaburi, Phangnga, Trat, Phetchaburi, and the three Isan provinces of Udon Thani, Nong Khai, and Loei. For the UK market, TAT will place focus on potential segments with higher spending, a tendency to stay longer, and those wanting to explore local areas. These segments include luxury, wellness and responsible travel. From 1 January - 31 October 2023, Thailand recorded over 21.6 million arrivals and generated over THB927 billion. The top five markets are Malaysia, China, South Korea, India and Russia. The UK market contributed 617,017 tourists.

In a big move to boost Thailand tourism, Chinese tourists will get a visa exemption. It is a temporary measuring kicking off from 25 September 2023 to 29 February 2024. It is also valid for nationals of Kazakhstan. Chinese and Kazakhstani travellers will be given the tourist visa exemption for a stay of up to 30 days. “This stimulus visa scheme forms measures to boost the Thai economy through travel and tourism,” the Ministry of Tourism said. “Ultimately, it will help revive Thai tourism and reach the revenue target set for this year.” During the five-month tourist visa exemption period, Thailand is targeting up to 2.8 million Chinese tourists It forecasts about 130,000 from Kazakhstan. As of 10 September 2023, Thailand has so far welcomed 2.2 million Chinese visitors, the number two source market behind Malaysia. The visa exemption period starts just before the busy Golden Week holidays in China.

China tourist arrivals to Thailand have already passed the one million milestone. Although China was late to resume outbound tourism and was done in a gradual way in early 2023, Thailand still remains a top destination. It accounts for about 10% of all inbound tourism. As of mid-May, Thailand has welcomed about 9.5 million foreign tourists so far this year. The Thai government expects to meet its earlier target of three million China tourist arrivals this year. The Tourism Authority of Thailand (TAT) has just launched a China focused marketing campaign. Called ‘Trusted Thailand, (Taiguo Yue Wan Yue Kaixin’) it is designed to showcase Thailand as a safe and welcoming destination for Chinese visitors. TAT is more optimistic and expects as many as five million China tourist visits by the end of the year.

   

Happy Songkran Thai New Year

 

Happy Songkran Thai New Year! Traditional Thai new year is a time in which family is honored and seniors are deeply respected. Celebrations span across Thailand and beyond between April 13-15. You can also get a taste of this enchanting festival in the U.S., from Minnesota's Songkran Festival (May 27 & 28), Houston Asian Culture Festival (May 20 & 21), to Thai Festival Chicago (June 10 & 11).

 

Celebrate Songkran in the U.S. →

    Thailand's Festivals & Events in April 2023   April brings lots of exciting events and festivals to Thailand. In addition to its 3-day celebratory events for Songkran Thai New Year, experience many other cultural and religious festivals throughout the month including: 3rd Muang Boran Light Fest 2023, Van Gogh Alive, Isan Creative Festival 2023, Phuket Bike Week 2023, and more.   Discover April in Thailand →       'Rolling Loud' Hip-Hop Music Festival in Pattaya   The world's top hip-hop music festival will stage its premier concert in Asia at Pattaya's Legend Siam, April 13-15. Headliners for the 3-day festival include Travis Scott, Cardi B, and Chris Brown, along with performances by rap stars Rick Ross, Waka Flocka Flame, and Soulja Boy.   View the Lineup & Buy Tickets →       241st Anniversary of Bangkok's Krung Rattanakosin   The ministry of culture has announced a series of celebratory events to commemorate the 241st Anniversary of Bangkok's Krung Rattanakosin - founder of the Rattanakosin Kingdom and the first monarch of the Chakri Dynasty. The opening ceremony will take place at the National Museum Bangkok and the National Theatre on April 21. Celebrations will continue through April 25, featuring cultural performances, a night museum, a retro-style food market, and a fair selling cultural products from Thailand's 76 provinces and from Bangkok's 50 districts.   Learn More About the Anniversary →       Visiting Thailand with Kids: A Family-Friendly Guide   The summer travel season is right around the corner. Whether you're looking to relax, learn more about Thai culture, climb a mountain, explore a cave, fly through the sky on a zipline, or meet some new elephant friends, Thailand truly has something to enthrall everyone in the family. From intricate Buddhist temples that offer a lesson in architecture and history to breathtaking national parks and beaches, Thailand's unique alchemy is one-of-a-kind.   Thailand's Family-Friendly Guide →     Traveling Solo in Thailand   From choosing your own itinerary (and changing it on a whim) to not having to worry about the responsibilities of pleasing a group, solo traveling has lots of perks. TAT compiled a guide to traveling alone in Thailand - including safety tips, destinations to explore, and excursions fit for singles.   Check Out the Travel Guide →