Experts at Audley Travel have delved into data from World Population Review, Tripadvisor, and Rotten Tomatoes to uncover the world's most haunted hotspots for spooky trips   For the highest number of ghost and vampire tours, the USA ranked first. When it came to the most castles, Japan was number three. And for horror movie settings, the top five include New York, California, Japan, Canada, and South Korea.   The United States is top-ranked for ghost and vampire tours   From the witchy town of Salem to the many spirits that haunt New Orleans, the USA boasts the highest number of ghost- and vampire-themed tours: 723, according to Audley's data.  

1. USA – 723
2. Canada – 31
3. India – 30
4. Australia – 27
5. Jamaica – 24

  Monty Bampfield, USA specialist at Audley, says: "Everything is bigger in the USA, and that includes the thrills and scares.   If you're looking for a classic ghost tour, Monty recommends a supernatural trolly tour of Boston: "As one of the country's oldest cities, Boston is the perfect setting for a ghost tour. You'll take a trolly tour through the city's narrow, cobblestone streets, with stops at historic graveyards to hear stories from New England's darker chapters."   Japan is ranked third for most castles   According to Audley's data, the USA also ranks first for having the highest number of castles (303), followed by Armenia (293), and Audley's favourite Japan (264).  

1. USA – 303
2. Armenia – 293
3. Japan – 264
4. Azerbaijan – 106
5. Canada – 69

  "The Japan archipelago has seen a lot of strife in its history," remarks Audley Regional Product Manager David Peat. "As a result, you'll find a lot of defensive architecture.   Top five most common settings for horror films   An analysis of the top 100 horror films of all time showed that the USA's New York and California have been the setting for the most, with seven and four respectively, followed by Japan and Canada, both with four, and South Korea with three.  

1. New York – USA - 7
2. California – USA - 4
3. Japan - 4
4. Canada - 4
5. South Korea - 3

  "New York City and LA are both major cinematic centres," says Karl. "Add in Americans' deep love of the horror genre in general, and it only makes sense that those states are the setting for a lot of the great horror films.   Whether you're interested in a ghost-themed vacation, from start to finish, or just want to add a shivery touch to your next trip, Audley's experts have shared yet more ideas for Halloween. 

Audley Travel has added ocean cruising to its holiday portfolio. Joining the existing river and expedition cruise offering, Audley customers can now curate their own trips with ocean cruises Audley has teamed up with select cruise operators as partners. Cruise experiences now available as part of bespoke itineraries. These can include sailing onboard a fully rigged ship in the eastern Mediterranean to bucket-list voyages such as navigating the Panama Canal. In addition to existing river and expedition cruise operators, Audley will be initially working with Aranui, Azamara, Celebrity Cruises, Cunard, Holland America, Paul Gauguin, Ponant, Regent Seven Seas, Seabourn, Silversea Cruises and Star Clippers. Sean Atton, Global Cruise Manager at Audley Travel said: “Travelling with Audley is about revealing the best of a destination and that often means experiencing it by land and by sea. “The expansion of our cruise offering to partner with ocean cruise operators is a natural progression.” Sample itineraries include:    Japan and South Korea (Azamara) Land highlights – exploring the volcanic landscapes and hot springs of Hakone. Audley can also arrange a private class in calligraphy, a tea ceremony or ikebana flower arranging in Kyoto. Cruise highlights – exploring 10 ports in Japan and Busan’s beaches, mountains, temples, and markets in South Korea.   Australia and New Zealand (Silversea Cruises) Land highlights – a full-day tour of Western Australia’s Rottnest Island and an exclusive access backstage tour of the Sydney Opera House as well as a five-day premium train journey on the Indian Pacific between Perth and Sydney. This stops in Kalgoorlie, history, art, and culture touring in Broken Hill and wine tasting in the Barossa Valley. Cruise highlights – indulging in a suite with butler service (and the option to dine privately in the suite) while sailing. Stopping in Tasmania and five New Zealand ports to enjoy wildlife tours on the Otago Peninsula (looking for bird life including yellow-eyed penguins and albatrosses) and wildlife hubs such as the Australasian gannet colony at Cape Kidnappers from Napier.   Kenya, South Africa and a Madagascar cruise (Regent Seven Seas)  Land highlights – enjoying superb wildlife viewing away from the busier areas of the Masai Mara in a private conservancy within the national reserve, taking a private guided hike up Table Mountain and spending two nights relaxing at the opulent Oberoi on the Mauritius coast. Cruise highlights –brightly coloured marine life off the Comoros Islands and travelling from Nosy Be to Nosy Komba (an island known for endemic lemurs) to visit a sanctuary and swim in the lagoon.   

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Ibiza, Menorca, Mallorca and Corfu join bespoke itinerary line-up

  Tailor-made operator Audley Travel has expanded its European offering to include the Spanish Balearic Islands of Ibiza, Menorca and Mallorca, as well as Greek island Corfu.   Balearic Islands, Spain    Mallorca    In Palma, Mallorca Audley’s clients can learn to cook traditional Spanish dishes during a hands-on cooking class, spend an afternoon exploring the old town on a private guided bike tour and relax on a private boat trip.   En-route north to Sóller, a popular beach town with a historic old town and vibrant port area, clients can join a shared tour of a family-run winery at the foot of the scenic Tramuntana Mountain range. From Sóller, they can explore with a specialist hiking guide, through fragrant citrus groves and visit the idyllic mountain village of Biniaraix.   In Deia, clients can stay at Belmond La Residencia, one of the most exclusive properties on the island and situated in a beautiful and tranquil location.   Menorca    Clients can explore the hidden corners of lesser-visited Menorca in an open-topped Land Rover Discovery tour, learning about its history and visiting secluded pre-historic archaeological sites, as well as explore the island on foot with a specialist hiking guide finishing at the perfect spot away from the crowds by the natural bridge of Pont d’en Gil to watch the sunset. In Ciutadella, excursions include a privately guided tour tasting local delicacies such as Mahon cheese and tapas.   Ibiza    Highlights in Ibiza include visiting Dalt Vila (the old town of Ibiza is a UNESCO World Heritage Site known for its rich history, traditional whitewashed Ibizan architecture, and cultural scene) with a private guide. Active visitors will enjoy kayaking in hidden caves from the coastal town of Portinatx and e-biking in the mountains, and clients looking for something a little different can spend time on a sustainable farm crafting their own Hierbas (a traditional liqueur).   Corfu, Greece    Audley’s clients can take a private walking tour of Corfu Town, meeting locals and sampling a variety of regional delicacies. In the northwest, they can visit the hilltop Palaiokastritsa Monastery overlooking the Ionian Sea, followed by wine tasting at a local, family-run estate.   Foodies will enjoy a culinary workshop preparing specialist Corfiot recipes using traditional methods (such as cooking on a wood-fired oven) that have been passed down for centuries in the home of a local family.   Sample itineraries   Audley’s sample itineraries are meant as inspiration for agents to share with their clients to craft their bespoke trip, and can also be booked as Audley’s specialists have suggested:   Balearics  

• A 10-day Island hopping in the Balearics: Menorca, Mallorca & Ibiza itinerary costs from £7,520 per person (based on two travelling) and includes flights, transfers, ferry tickets, accommodation and excursions.
• A five-day Highlights of Menorca itinerary costs from £2,530 per person (based on two travelling) and includes flights, transfers, accommodation and excursions.
• A six-day Luxury Mallorca itinerary costs from £5,620 per person (based on two travelling) and includes business class flights, transfers, accommodation and excursions.

  Agents can call 0808 239 0189 or visit www.audleytravel.com/spain for more information.   Corfu  

• Corfu is included in Audley’s 12-day Mainland Greece and Corfu itinerary, costing from £4,450 per person (based on two travelling) includes flights, transfers, ferry tickets, accommodation and excursions.

  Agents can call 0808 239 0189 or visit www.audleytravel.com/greece for more information.   Alex Bentley, Head of Global Product at Audley Travel, said: “As we’ve seen demand for destinations closer-to-home grow it made sense to encompass these islands into the Audley mix. Our country specialists are excited to be able to share their expertise and knowledge with agents to curate unique and meaningful experiences for their clients looking to explore these exceptionally charming parts of Europe.”

Tailor-made tour operator Audley Travel recently rewarded its VIP agents to a trip to Sri Lanka.  Earlier this summer, five 'VIP' tier agents in Audley's trade reward A-List scheme were selected as the operator’s most supportive travel agent partners between 1 May 2023 to 31 March 2024. The reward trip itinerary included classic Sri Lankan highlights including Sigiriya, Minneriya National Park to witness wild Asian elephants, Kandy and Galle. 

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For the first time, tailor-made tour operator Audley Travel has released an agent’s guide to selling its safari product. 'An Agents Guide to Audley Safaris' is designed to share Audley's safari expertise with agents selling African wildlife experiences. The 32-page guide has been produced in a print and digital edition, and will be mailed out to 2,500 travel agents, as well as being available through distribution partners. Audley’s safari holiday portfolio spans destinations from Madagascar to Tanzania and the Big Five bucket-list encounters. The guide highlights the process of planning a tailor-made trip with Audley. This includes hand-picked camps and lodges, expert guides, destination specialists and the importance of responsible travel choices. The new guide also highlights classic and luxury safari inspiration to meet all preferences. Safari holiday experiences continue to be a major focus for Audley. Recent research finds 20% of premium travellers plan to take a safari holiday in the next two years. Greg Thurston, Trade Sales Manager at Audley Travel said: "The new safari guide aims to be a comprehensive profile of how to plan a tailor-made trip of a lifetime.” "Behind every one of our safaris is decades of knowledge. We know the best spots for seeing animals in action, the best guides to locate them, and the best lodges.” "We hope the guide helps them craft a safari experience that speaks to their client's trip aspirations." 'An Agents Guide to Audley Safaris' is available to order here 

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Tailor-made travel company Audley Travel has expanded its 2024 programme with the addition of new long haul experiences, from Southeast Asia to Australia. New for Audley's clients travelling to Australia is Metung Hot Springs, overlooking East Gippsland Lakes, Victoria. It is a glamping accommodation nestled in the natural surrounds of the hot springs. Clients stay in luxury safari-style tents with an ensuite bathroom, king-size four poster bed, and private bathing barrel overlooking the lagoon. The property opens up the East Gippsland region, with clients now able to explore its lakes, 90-mile beach, islands, rivers, wetland wilderness and the Buchan Caves. A two-night stay at Metung Hot Springs can be included in a tailor-made Melbourne to Sydney self-drive itinerary. The 12-day itinerary includes international flights, car hire and all accommodation.   Audley continues to expand its safari offering and safari-style experiences outside of Africa to meet demand. Tabin Rainforest Lodge in Borneo is a new Southeast Asia resort offering, opening up access to some of Borneo's rarest and endangered wildlife. The lodge is situated in the Virgin Jungle Reserve of Sungai Kapur. The conservation area is home to endemic species including the proboscis monkey, Bornean orangutan, sun bear, Bornean ground cuckoo, and the elusive helmeted hornbill. Audley's clients can enjoy a three-day, two-night stay at the lodge with river cruises, a night walk and safari drive as well as hikes. The programme includes more luxury Southeast Asia resort stays including Garrya Bianti, a new Banyan Tree property in Yogyakarta, Indonesia. It is included on a 15-day tailor-made 'Discovering Java & Bali' trip which includes flights, transfers, accommodation and excursions. The newly introduced Isla Cabana Resort is located on Siargao Island in the Philippines, offering beachfront suites and a private beach nestled by the Pacific Ocean. A 16-day tailor-made trip to the Philippines includes four nights at Isla Cabana Resort. 

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Tailor-made tour operator Audley Travel has launched new marketing materials for travel agents, as well as updating its 'The World Your Way' global brochure. Agents can utilise assets including window posters and social media adverts showcasing experiences in some of Audley's key destinations. Destination themed videos for Thailand, Japan, South Africa and the US are also available, which can be shared on travel agents’ own social channels. All of the new marketing assets have been created with a travel agent call to action. The full range of new assets can be found in Audley's agent marketing suite at www.audleytravel.com/agents Agents can now order the updated version of Audley's trade specific 'The World Your Way' global brochure. The 192-page brochure contains trip ideas for agents to share with their clients. The brochure also has suggestions for experiences to suit various interests from a traditional homestay in Kerala to a hike on an uninhabited Galapagos island. Agents can download a digital copy or access an e-brochure at www.audleytravel.com/agents/brochures. Greg Thurston, Trade Sales Manager said: "I'm delighted to be able to share these new marketing materials, as well as the updated 'The World Your Way' brochure with agents." 

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Tailormade specialist Audley Travel has launched a new booking incentive with an extra twist. It rewards agents and also at the same time benefits worthwhile causes. During February and March, for every booking made, the tour operator will donate £50 to Audley's Travel for Good Fund which supports social and environmental charities around the world. In turn, agents who competed an Audley booking in the previous seven days will be entered into a weekly draw to win prizes. These include an Ooni pizza oven, Dyson hairdryer and a set of Antler suitcases. A final live prize draw will also take place on 31 March where agents who confirmed a booking throughout February and March will have an additional chance to win. Audley Travel's Trade Sales Manager, Greg Thurston said: "Audley believes responsible travel involves giving something back and that's why we created the Audley Travel for Good Fund.” "We know agents value contributing towards a charitable cause with their booking efforts." 

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  Country specialists from tailor-made tour operator Audley Travel have shared their insights into what clients are booking for 2024 and why, as well as their thoughts on other travel trends for the coming year.   Destination switching   With availability tight for many popular destinations, Audley’s specialists report clients are opting for alternatives to enjoy popular or iconic sights and experiences away from the crowds. South Korea is a popular switch for clients wanting to see Japan’s cherry blossom, and Nicaragua is an excellent alternative for a client keen to visit the rainforest instead of Costa Rica. The same trend is seen within destinations, with clients choosing to visit lesser-known parts of countries like South Africa – for example, flying into Durban and exploring KwaZulu-Natal’s game reserves and the Drakensberg Mountains, learning about the history of the battlefields, and then relaxing at a remote beach lodge on the coast.   Off season travel   Clients travelling in 2024 are increasingly booking popular and well-established destinations and experiences in the off-season to take advantage of lower prices and better availability. An example is Canada and the lodges typically visited for the salmon run. Visiting earlier in the year makes the clients’ travel budget go further whilst still having a fantastic experience - this is particularly true for properties including Klahoose and Knight Inlet where clients visiting in May or June are rewarded with fantastic spring bear watching opportunities as they come to feed on the water in the grasslands.   A move back to curious travel   As borders reopened, ticking things off bucket lists was a key motivator for travel (cited by 72 per cent of Audley’s country specialists for 2023 travel, but only 36 per cent for 2024 travel). Clients who have taken their much longed for bucket list trips are now moving back to more curious travel exploring off-the-beaten-track for future adventures.   Audley’s country specialists report an increasing interest in cultural experiences, for example around the Maasai in East Africa as well as an interest in more remote and authentic safari destinations e.g. Ruaha National Park. They also have seen more requests for 'authentic' hotels that reflect the culture of the country, across the destinations.   Luxury bookings continue to grow   Despite the rising cost of living, Audley reports continued growth in demand for luxury properties and experiences. Luxury lodges in Australia and New Zealand are selling faster than they did pre-2020 and there is a lot of demand for small ship expedition style cruising. Audley’s country specialists for Latin America report that people are looking for more comfort and upgrading their flights.   Further demand for more experiential and customised travel   Clients are asking for more 'unique' experiences when they travel. Audley’s North America specialists are responding with suggestions of experiences such as guided kayak and camping trips to see whales and wolves, or exploring lesser travelled regions such as Saskatchewan and the Yukon.   This trend is also being recognised by Audley’s partners in destinations. Whilst arranging tailormade trips has always been at the heart of Audley’s operations, the country specialists report that an increasing number of partners are customising the excursions and experiences that they offer for individual clients, moving away from set tours and adapting their plans to the needs and wants of the customer – a move that is a perfect fit for Audley’s custom travel offering.   Sustainability   Travelling responsibly remains important. Research conducted recently found that 57 per cent¹ say that having sustainable travel options (e.g. lower carbon flights) is important to them.   Motivations for travel   A long-awaited bucket list trip remains the top motivator for 2024 travel (albeit at lower levels than in for 2023 travel) - cited by Audley’s specialists as the reason for 36 per cent of trips². To celebrate a personal milestone (birthday, anniversary, retirement, graduation etc) is the reason for 24 per cent of trips, and to spend time with the family is 14 per cent.   Where Audley’s clients are booking ³   Top destinations for 2024 travel are India, Canada, Japan, the USA and Costa Rica (with Costa Rica replacing South Africa in the top five when compared to 2023 bookings). The average duration for 2024 bookings is 18.5 days, up six per cent from 17.4 days in 2023.

Tailor-made travel specialist, Audley Travel just hosted its first travel agent fam trip. It took its 'A-List' agents to Canada. They were high performing travel agents who achieved 'Elite' status in the reward scheme launched by the operator last year. It hosted the six agents from Bespoke Luxury Travel, Travel Bureau, The Travel Snob (Not Just Travel), Swords Travel, Go Bespoke Travel and Off Broadway Travel. The custom Canadian highlights itinerary included three nights in Vancouver, which included a seaplane to Victoria for a whale watching tour. There was also an overnight in Whistler and four nights at Klahoose Wilderness Lodge, Doubtful Sound to view bears in the wild and kayaking with seals.

Tailor-made travel operator Audley Travel is introducing the 'Responsible Choice' sustainable travel classification system. It strengthens its commitment to responsible tourism by identifying tours and accommodation that showcase their sustainability credentials. To earn the status, the accommodation owner or excursion operator must focus on supporting local businesses, educating staff, or exceeding environmental and social best practice. It can also promote sustainable travel conservation and biodiversity efforts. This could be focusing on ecosystem restoration, moving to 100% renewable power sources, or initiatives that support women-led enterprises. Experiences and properties will be clearly labelled with the Responsible Choice symbol on the website to clearly highlight which products meet the mark. The Responsible Choice collection includes: Iban jungle experience on the Lemanak River, Malaysia, Onçafari jaguar experience in the Pantanal, Brazil  and Chisa Busanga Camp in Kafue National Park, Zambia. Heather Magnussen, Responsible Travel Manager, said: "When creating itineraries we prefer to work with local partners where possible.” “This approach gives clients the best experience and makes a positive impact on the local community.” "Our Responsible Choice classification is the natural extension of our already strong  ESG credentials." It comes following the official B Corp certification Audley secured earlier this year. This outlines the tour operator's achievement in meeting rigorous social and environmental standards .

Japan cherry blossom travel options just expanded for Audley Travel guests. The operator has reintroduced the Tohoku region, available to book now for 2024 and beyond. Located in the rural northern region of the mainland, the iconic flowers bloom into April, later than the Golden Route season. Tohoku’s mountainous terrain make Tohoku's major gateways must-visit destinations. Kakunodate is a town known for its samurai history while Hirosaki is home to Hirosaki Castle park, one of the finest cherry blossom spots in the country. Each of the locations offered are connected by train and air travel. David Peat, Senior Product Executive at Audley Travel said, "By heading north to Tohoku, the Japan cherry blossom period is expanded to explore more.” "It is this type of destination knowledge that helps clients of Audley make the most of the time they have on their trip." Audley Travel's experts recommend traveling to Sendai/Matsushima, Kakunodate and Hirosaki between April and November, with the late summer months of August/September offering a cooler climate. There is the chance to visit spectacular summer festivals such as Aomori Nebuta.   Audley has a 14-day tailor-made trip to Japan, including time in Tohoku as well as Kyoto, Kanazawa and Tokyo from £9,300 per person (based on two sharing). It includes flights, transfers, accommodation and excursions.