Azul Linhas Aereas Brasileiras is a Brazilian carrier based in Barueri, a suburb of Sao Paulo. The company's business model is to stimulate demand by providing frequent and affordable air service to underserved markets throughout Brazil. The company was named Azul ('Blue' in Portuguese) after a naming contest in 2008. It was established on 5 May 2008 by Brazilian-born David Neeleman (founder of American low-cost airline JetBlue), with a fleet of 142 aircraft. The airline began service on 15 December 2008. Azul serves 112 destinations in Argentina, Brazil, French Guiana, Portugal, the United States and Uruguay, and has a codeshare with TAP.