• Three-year agreement between Bit and Federterme-Confindustria
• Thermalia: the only event in Italy bringing together spas and wellness will be part of Bit

  This year Federterme-Confindustria will be at Bit Milano for the first time. There are more than 320 thermal spas in Italy, 90% of which are accredited with the national health service. This unique heritage combines the healing properties of mineral waters with regional tourism, comprising natural resources, history, art, culture, and food and wine. Taking these thousand-year-old facilities spread across Italy as its starting point, FederTerme has selected the Borsa Internazionale del Turismo (International Tourism Exchange) as the setting to present the highest quality companies, the sector’s future and the latest projects related to the world of wellness and wellbeing – a pillar of the country’s tourist offer. As of this year Thermalia by FederTerme will be taking part at BIT; it will be a key part of the exhibition at the Allianz MiCo from 4 to 6 February 2024, showcasing more than 30 exhibitors from the thermal spa and wellness sector, while also providing an opportunity to explore the future prospects of wellness-focused tourism.   Massimo Caputi, President of Federterme-Confindustria, commented: “Thermal spa and wellness tourism is becoming one of the pillars of Italy’s tourism industry, and thanks to Europe’s leading thermal spa network, which – including related services – turned over €1.6 billion in 2023, it is well placed to attract guests from abroad and is a crucial asset for making tourism a year-round business.  Bit is a unique marketplace that we chose because it offers us the possibility of creating an innovative format that encourages attendee engagement. This will deliver opportunities for discussion between players in the sector, as well as with players in related areas and all our stakeholders, through talks and events that reflect the invaluable ability of Thermalia by FederTerme to build cooperation and mark out a new future.”   The agreement with Federterme-Confindustria confirms Bit’s standing as a leading platform for all companies operating in the world of tourism – a sector with high added value capable of boosting the specific qualities of Italy’s local regions.

With less than a month to go, BIT Milano 2024 promises to be an unmissable experience for both travel enthusiasts and operators in the sector. From 4 to 6 February, Allianz MiCo in Milan will be the setting for a unique gathering aimed at discovering the latest trends in tourism, with a focus on sustainability, awareness, personalisation and tech. Welcome Travel Group, one of the key players in this area, will use its extensive network to offer a glimpse of the future of travel. The three themed areas of the event – Leisure, BeTech and MICE Village – are designed to showcase the offerings of Italian and international exhibitors, highlighting exciting destinations, innovative services, new products and opportunities. The aim is to provide a complete overview of the key demands of a sector that is increasingly aware of and responsive to the needs of travellers. The range of destinations and offers is therefore wide, from more mainstream choices to experiential and personalised options, with a particular focus on slow and green tourism. Italy is represented in its entirety, from north to south, confirming BIT as the leading marketplace for Italian products. This spans the open-air tourism in Friuli-Venezia Giulia, to Veneto, where art and nature merge, and Umbria, an oasis of peace and tradition. Abruzzo boasts breath-taking scenery, while Lombardy combines modernity and tradition. Sicily offers a mix of culture, history and food, as does Piedmont. The renewed focus on internationalisation is reflected with the presence of unique foreign destinations, ranging from the Indian Ocean to the Caribbean Sea, including Cuba, Barbados and Sri Lanka. There are important new additions, such as the Central American Tourism Agency, which represents Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama and the Dominican Republic. Then there is the fascinating Mongolia; Jordan, rich in history, and the magical Egypt; Japan, China and the city of Tokyo are back. Fascinating European destinations include Albania, Croatia and Slovenia. Airlines and the cruise world are well represented with the participation of major names such as ITA Airways, Eva Airways, Trenitalia, Trenord, MSC Crociere and Cruiseline. Among the tour operators and associations present will be Gattinoni, FTO-Turismo Organizzato, Federcongressi&eventi and ASTOI. Attractions and leading names in the hotel industry include Gardaland, NH Milano Congress Centre (MINOR Hotels), A&O HOTELS and HOSTELS Holding GmbH. But BIT Milano is not just a marketplace, it is also a space for meetings and dialogue aimed at predicting data and trends and providing strategic and practical tools for professional growth. Thanks to the exclusive format of the Bringing Innovation Into Travel events, organised by Business International, Fiera Milano's Knowledge Unit, all the players in the supply chain – associations, specialised publishers and companies – will be able to discuss the major sector trends. These are organised around New Trends, Innovation, Sustainability. BIT 2024 promises to be an engaging platform where visitors and operators can explore the latest tourism trends, and make meaningful connections in travel.

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  BIT has developed a loyalty buyers invitation programme – the incoming Buyer Program - which aims to promote the attendance of top-level decision makers from Travel, BeTech and Mice sectors.   The program is supported by a successful matching platform with tailor-made B2B meetings for all companies willing to explore new destinations and products for their future trips or events.   Buyer Profile & Qualification Criteria   Hosted buyers are decision makers of a company with a significant procurement volume of travel services (such as accommodation, air tickets, tour packages, etc) or events in several destinations outside their home country.   Company activity will include:   o   Outbound Tour Operator and Travel Agents o   OLTA o   Wholesaler o   Associations o   MICE professionals o   Corporate o   Wedding planners     Benefits & Commitment   Being part of the BIT incoming Buyer Program, you will enjoy the following services:   o   complimentary travel package o   access to the buyer lounge and its facilities o   exhibitors’ list & products’ list preview o   a chance to explore the exhibition, get inspired by destinations and engage with on-floor activities   We strongly recommend you obtain a minimum of 8 pre-scheduled appointments per day through the online platform.   The application to BIT incoming Buyer Program is not considered as confirmation of acceptance, please wait for our team to carefully assess your profile.   How to apply   The participation is by invitation only. To apply as a Hosted Buyer please write to [email protected]

  · The new advertising campaign kicks off as part of a three-year communication plan focused on the experiential nature of travel. Designed by agency Le Dictateur Studio, the campaign uses a strong visual and message, characterized by diversity and inclusiveness   · The advertising will be supported by a social media campaign under the hashtag #seviaggisivede, while the website will be revamped in content and enriched with a browsable PDF selection of the most interesting articles published in the media   · The campaign reinforces BIT Milan's positioning among the leaders in focusing on sustainable and conscious travel; for the next edition, the Leisure, BeTech,and MICE Village areas have already been confirmed. Also getting ready is the packed schedule of the Bringing Innovation Into Travel event area   "If you travel, it shows." This is the catchy slogan of the new communication campaign for the 2023 edition of BIT - Borsa Internazionale del Turismo, which will be held at fieramilanocity from Sunday, February 12 to Tuesday, February 14, 2023.   Created by the creative team of the Le Dictateur Studio agency, the new advertising campaign is part of a three-year strategic communication plan with increasing internationalization among its primary goals. A goal that the new communication wants to achieve thanks to a high-impact visual and message that can create powerful images with a universally recognized symbol of international travel. In fact, the inspiration comes from the graphic layout of passports and, specifically, the image of the stamps of the countries visited.   Each new stamp in the passport represents a new country, a new experience, in a visual summary of travels that have left their mark, on the passport as well as on us. An effect that the campaign's visual approach interprets through powerful, multi-ethnic and inclusive images of women and men travelers living their experiences, literally "on their skin".   Traditional advertising will be joined by a social media campaign under the hashtag #seviaggisivede. Also revamped in content is the website, which is filled with a selection in browsable PDF format of the most interesting articles about the event published in the media. With the new campaign focused on the more human and personal side of travel, BIT 2023 reinforces its positioning as a leader among tourism events in Italy thanks to its focus on sustainability and more conscious forms of tourism - from slow tourism to walking, cycling tourism, small villages and local cultures in both the Italian regions and cities, and international destinations.   The BIT team is working on new features for the 2023 edition. Already confirmed to date are the Leisure areas with the destinations and the operators’ offers, BeTech for digital and social services, and the MICE Village entirely dedicated to business travel. Also confirmed is the Bringing Innovation Into Travel format for events, which has enjoyed great success in recent years with a range of events from meetings with major international personalities to a "toolbox" of practical business development tools.   To learn how to become an exhibitor at BIT 2023 visit this page. To find out how to participate as a professional visitor, visit this page.   For updated information: bit.fieramilano.it; @BitMilano.