Luxury line Crystal has expanded its sales team for the UK & EMEA markets with two key hires. It will bolster support for trade partners and achieve strategic growth in the UK and across Europe. Danny Giles, Regional Sales Manager North: joined Crystal on 14 October as part of the UK sales team. He has spent 20 years in the travel industry, 14 of which have been in luxury and expedition cruising. He will play a pivotal role in driving trade sales performance and expanding the market presence of Crystal across Scotland, North of England and Ireland. His main focus will be revitalising and building strong connections with Crystal's travel partners new and old. He reports to Stephen Joyner, Crystal's Senior Sales Manager UK & Ireland. Stefan Nicodemus, Regional Sales Manager Northern Europe: will be joining Crystal's EMEA sales team on 1 November with responsibility for driving trade sales performance and expanding market presence in Germany, Austria, Switzerland, Benelux and Scandinavia. He has spent more than 30 years working in the travel industry, including 23 years with Hapag-Lloyd Cruises. His focus will be developing strong relationships with trade partners across Northern and Middle Europe. Stefan will report to Michael Steffl, Crystal's Director Trade Sales EMEA. Matias Lira, Crystal's SVP Trade Sales LATAM, UK & EMEA, said: "I'm delighted to welcome Danny and Stefan to the team and am confident that their knowledge, approach and enthusiasm will prove invaluable." 

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  Crystal, the leader in exceptional cruise experiences, has announced details of its brand new Sell Three, Sail Free UK booking incentive which rewards travel advisors with a complimentary suite. To take advantage of this time-limited offer, all advisors need to do is book three Aquamarine Suites, or higher-value category, on qualifying departures before 31^st March 2025 to receive a complimentary suite which they can either use themselves or offer as a bonus to a member of the travelling party of one of the three bookings.   Matias Lira, Crystal’s SVP Trade Sales LATAM, UK & EMEA, comments: “We value our relationships with travel advisors and appreciate their loyalty, expertise and hard work. This new incentive will not only further strengthen these partnerships, but demonstrates how grateful we are to them for their ongoing support.”   The Sell Three, Sail Free offer is valid for new bookings only and applies to 18 sailings in Europe, the US and Canada, the Caribbean, South America and Asia with departures between October 2024 and March 2025. The complimentary suite can be used on any eligible voyage that departs during the offer period.   For further information log in/register as a TA and navigate to “Trade Offers”.

  As Crystal continues to target growth in the UK and across Europe, the leader in exceptional cruise experiences announced today that it is increasing its focus and support for its trade partners with three new appointments.   Ryan Bishop, Regional Sales Manager South. Ryan joined Crystal on 23^rd September as part of the UK sales team. He brings a decade of luxury cruising experience, most recently serving as a cruise director for Seabourn and Viking. Having travelled to every corner of the globe, Ryan has an in-depth understanding of the cruise industry  and will play a pivotal role in driving trade sales performance and expanding the market presence of Crystal within his region. His focus will be on revitalising and building strong connections with Crystal’s travel partners - new and old - across the South of England. Ryan will report in to Stephen Joyner, Crystal’s Senior Sales Manager UK & Ireland.   Ana Torres, Inside Sales Executive UK & EMEA. Originally from Spain, Ana joined Crystal on 23^rd September. She spent the last few years working in sales co-ordination for a luxury hotel collection where she provided global sales support, focusing on trade marketing, CRM management and client relationships. During her career, she has worked in roles within high-end retail and premium co-working spaces which has given her a well-rounded perspective on customer service and sales. With Ana joining, it brings the London-based Inside Sales team to a total of three. Ana will provide comprehensive support of the reservation system and CRM, and will collaborate with and provide level 2 support for key account partners and General Sales Agents (GSAs).  She will work closely with the various teams within the cruise line to promote available resources and monitor ROI on efforts, and will be an integral part of the greater sales team that look after Crystal’s trade partners.   Michael Steffl, Director of Sales EMEA. Michael joined Crystal on 1^st September and is responsible for Continental Europe, Middle East and Africa trade sales distribution. Having spent more than 20 years with Hapag-Lloyd Cruises, he has deep rooted international cruise distribution and brings a wealth of knowledge and relationships which will help position Crystal amongst various key sellers within his regions.   Matias Lira, Crystal’s SVP Trade Sales LATAM, UK & EMEA, comments: “In June we announced our plan to expand our sales presence within the UK & EMEA. We believe that providing our advisor community with personalised one-to-one support is the key to expanding and growing these regions with incredible opportunity to experience Crystal. I am happy to announce the appointment of three individuals who will contribute to this success. Michael Steffl, Ryan Bishop and Ana Torres have each started within their respective capacities this month and will begin contributing in their verticals and regions shortly. We are also continuing other hiring efforts to further expand our support in key regions.”  

Luxury line Crystal has joined forces with Traveltek. The new collaboration brings Crystal’s its cruise product to Traveltek’s customer network. Traveltek customers will be able to access detailed itineraries, ship content and make secure bookings. Since its acquisition by A&K Travel Group in 2022, Crystal has undergone a major transformation, relaunching its flagship vessels, Crystal Serenity and Crystal Symphony. This partnership boosts Traveltek’s luxury travel portfolio, enabling a broader range of options. The Traveltek supplier portfolio features air travel, hotels, cruise lines, payment services, and ancillary services. Tracy Sharp, Global Director of Revenue and Supply at Traveltek said “As the cruise industry continues to lead travel’s growth, we remain committed to enriching our platform with new cruise partners over the next 12 months. “ Crystal cruise bookings are now live via Traveltek. 

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- Innovative platform to revolutionise travel advisor booking experience with enhanced features & support –

  Crystal, the leader in exceptional cruise experiences, announced today the launch of its state-of-the-art booking engine, designed to streamline and enhance the booking experience for travel advisors. This ground-breaking platform will go live on 1^st August 2024 offering unparalleled ease of use, advanced features and robust support tailored to meet the needs of today’s travel professionals.   With the launch of this sophisticated tool, Crystal aims to set a new standard in the cruise industry, making it simpler and more efficient for travel advisors to manage cruise bookings. The booking engine, seamlessly integrated into crystalcruises.com, offers a suite of resources designed to provide travel advisors with the flexibility, speed and reliability they need to serve their clients effectively.   Key Features:  

• Intuitive User Interface: The new booking engine boasts a clean, easy-to-navigate design that simplifies the search and booking process.
• Real-Time Availability: Advisors can access up-to-date information on cruise availability, suite categories and pricing.
• Personalized Recommendations: The platform leverages advanced algorithms to provide cruise recommendations based on clients' preferences and optional back-to-back voyage combinations.
• Enhanced Support: A dedicated support team and comprehensive training resources ensure travel advisors can make the most of the new system.
• Exclusive Promotions: Travel advisors can access special deals and promotions through the new booking engine.

  “Travel advisors are at the heart of our business, and we are committed to providing them with the best tools and resources available,” said Marett Taylor, Chief Sales Officer of A&K Travel Group. “Our new booking engine is a testament to our dedication to innovation and excellence. We believe it will significantly enhance the efficiency of our valued travel partners, enabling them to deliver exceptional service to their clients.”   Training and Support   To ensure a smooth transition, Crystal has developed comprehensive training resources, including webinars, video tutorials and step-by-step guides. Travel advisors will also have access to a dedicated support team ready to assist with any questions or issues that may arise.   "I am thrilled that Crystal has made the commitment to its travel advisor community by investing in this new booking engine,” said Melissa Araya, Vice President of Cruise at Virtuoso. “With everything we need now right at our fingertips, it will make it easier and more efficient for our travel advisors to deliver exceptional service to their clients."

Crystal has announced the launch of its newest customer incentive, the Crystal Referral Programme. It is designed to reward Crystal's loyal guests for encouraging friends and loved ones to book a cruise. Crystal's Referral Programme encourages them to refer friends, family and colleagues. For every "new to Crystal" guest referred, the new guest will receive 5% off their cruise fare and the past traveller will receive the same value as a credit to use towards a future voyage. There is no limit to the number of guests that can be referred, so these savings are unlimited "We are delighted to introduce this referral programme that rewards the loyalty of our guests," said Marett Taylor, Chief Sales Officer at A&K Travel Group. 

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Explore the Extraordinary with Five Grand Journeys Featuring Extended Itineraries

  Today, Crystal revealed its Grand Journeys itineraries for 2025.  Following their extensive multi-million dollar refurbishment, the reimagined Crystal Serenity and Crystal Symphony will offer extended voyage plans with prolonged port visits, overnight stops and optional overland experiences designed by Abercrombie & Kent at well-known landmarks and lesser-explored destinations. From discovering northern Europe’s famous white summer nights to exploring Africa and Asia’s diverse cultures and countries, Crystal is continuing its commitment to fostering opportunities for inspiration and enrichment, complemented by exceptional service.   With an industry-leading space-to-guest ratio, reduced passenger capacity and nearly one staff member per guest, Crystal Serenity and Crystal Symphony offer larger, redesigned suites, award-winning specialty dining restaurants and restorative public spaces that enhance passengers' experiences en route to the world's most sought-after destinations.   Crystal's pioneering collaboration with Abercrombie & Kent will provide guests traveling on 2025 Grand Journeys unique access to the hidden facets of some of the world's most coveted destinations, along with exclusive events curated by experts in the region, with like-minded friends and travelers.   “We’re thrilled to announce an impressive lineup of Grand Journeys for 2025,” said Cristina Levis, CEO of A&K Travel Group. “These extended itineraries offer exclusive opportunities for immersion in some of the world’s most unique and sought-after destinations. We can’t wait for our guests to experience these unparalleled voyages along with the unique land experiences we are creating with our sister brand Abercrombie & Kent.”   2025 Grand Journeys include:   Roundtrip Mumbai Jan. 7, 2025, to March 18, 2025 (70 Nights, Crystal Symphony) This round-trip sailing from Mumbai weaves through the enchanting tapestry of Asia’s gems, sailing through 15 countries and 32 destinations. Revel in overnights in the vibrant cities of Bangkok and Ho Chi Minh City; be captivated by the ethereal beauty of Ha Long Bay and delve into Japan's heart, starting with an overnight stay in Tokyo. Looping back, discover the cultural richness of South Korea and unveil the treasures of Brunei, promising a blend of diverse cultures, breathtaking rainforests and memorable Asian experiences.   Roundtrip Singapore Jan. 18, 2025, to March 6, 2025 (47 Nights, Crystal Symphony) Embark on this 47-night round trip sailing from Singapore and traverse a tapestry of extraordinary destinations. From the vibrant shores of Taiwan to Ko Samui's tropical beauty, Ha Long Bay's mystique, the dynamic energy of Hong Kong, and Tokyo's neon jungles, this trip captures Asia’s most mythic destinations. With overnights in Bangkok, Ho Chi Minh City, Shanghai and Singapore complemented by days at sea, the experience offers both exploration and relaxation.   Rio de Janeiro to Mumbai March 5, 2025, to April 18, 2025 (44 Nights, Crystal Serenity) Enjoy a riot of color, charisma and happy cacophony on this cruise. Start by immersing in the vibrant rhythms of Rio’s famous Carnival during a private event before enjoying plenty of serene sea days. Stop in remote St. Helena en route to Namibia, where you’ll overnight in beautiful Walvis Bay and enjoy a captivating concert in the desert. Sail on to the captivating city of Cape Town before espousing the scenic coasts of South Africa, sailing east. Immerse yourself in the heady aromas of Zanzibar, aka the spice isle, then sail on to the white sandy beaches of Mombasa, the Seychelles and the Maldives. Continue the voyage to Sri Lanka, culminating in India's vibrant and diverse treasures.   Cape Town to Barcelona March 20, 2025, to May 10, 2025 (51 Nights, Crystal Serenity) This epic 51-night expedition from Cape Town to Barcelona is brimming with diverse wonders. Beginning with the savannah-strewn landscapes of South Africa, guests will sail on to relish overnights in the exotic paradises of Zanzibar and Mombasa. Dive into the turquoise allure of the Seychelles and the Maldives next, then experience the vibrant tapestry of India, including an overnight in Mumbai. Venture on through the Middle East, discovering the ancient wonders of Petra and the Pyramids. Embark upon the cultural riches of Athens, the scenic beauty of Sicily, and Italy's coastal allure, culminating in Barcelona's whimsical grandeur.   Stockholm to Liverpool July 29, 2025, to Sept. 7, 2025 (40 Nights, Crystal Serenity) Experience Northern Europe’s long white nights on this 40-night voyage. Begin with an overnight in Stockholm, then immerse in the medieval charm of Tallinn and the historical allure of Visby and Riga. Visit Copenhagen, the capital of the “World’s Happiest Country,” and then head to Kristiansand, the Shetland and Orkney Isles, and the landscapes of Iceland and Norway. Sail to the iconic North Cape, overnight in Amsterdam, and embrace the coastal charm of England, ending the journey in the Beatles' hometown, Liverpool.   In addition to offering one-of-a-kind experiences together with Abercrombie & Kent, Crystal is offering exceptional benefits for those who book 2025 Grand Journey voyages.   Grand Journeys Benefits (Terms & Conditions apply):

• Crystal Society members receive 5% early bird savings if booked before Jan. 12, 2024, or 2.5% savings for bookings thereafter
• Business Class airfare allowance or credit for the first two guests
• Two A&K One-day Experiences throughout the sailing
• Up to $1,500 'As You Wish' credit
• Private transfers
• Complimentary laundry service
• Complimentary first visit/medical consultation

Mundy Cruising is celebrating bumper sales for the new Crystal Cruises, securing the top position for UK sales.  It comes after a 'try before you buy' promotion. Mundy invited past guests to take a short taster cruise prior to committing to a full cruise in 2024. It says 68% of guests on the taster cruise rebooked on board, with others were planning to finalise their 2024 cruises on their return to the UK. Mundy Cruising also kickstarted sales for 2025 with World Cruise bookings. There was a high level of interest in the new Junior Crystal Penthouse category which were part of the extensive refit earlier this year. There have been overwhelmingly positive reports from guests on board Crystal Serenity and Crystal Symphony over the summer. Mundy Cruising MD Edwina Lonsdale said: "After the heartbreak of Crystal Cruises' collapse in 2022, we were of course cautious about embracing the new company.” “But it is back, and better than ever, and we are delighted to have got off to a great start."

Crystal Cruises plans a big expansion in the coming years. According to Christina Levis, CEO of parent A&K Travel Group, four new vessels will join the fleet by 2029. It comprises two expedition cruise ships and two classic ships. “Our aim is to have four new builds by the end of 2029. We are dividing ourselves between the refurbishments and the new builds.” “We aim at starting construction of one expedition ship and one classic ship by Q2 next year.” Expedition ships will accommodate around 220 passengers while the classic ships will have capacity for 650 guests. Levis gave the updates during a test launch of Crystal Serenity. This is the first Crystal ship to relaunch following the takeover by Abercrombie & Kent. Crystal Symphony is also relaunching. Crystal Serenity cruises begin soon. A&K has spent $150 million on a comprehensive refurbishment.