Cunard has announced its new programme of voyages from October 2026 to April 2027. Guests will be able to enjoy over 40 new voyages across four Queens: flagship Queen Mary 2, its newest vessel Queen Anne, as well as Queen Victoria and Queen Elizabeth. The new itineraries feature 101 unique destinations in 57 countries. This includes 62 UNESCO World Heritage sites and 22 overnight port calls Highlights include two maiden calls for the fleet: Ferrol, Spain and Acajutla, El Salvador aboard Queen Victoria. Cunard World Club members get early access to bookings from 1pm on 16 October, 2024, before they go on general sale 24 hours later. Guests who book one of Cunard's new voyages by 9 December 2024 will receive a 10% Early Booking Saving. This offer is valid for selected voyages departing between 15 October 2026 and 30 April 2027. Additionally, Cunard is offering travel agents the chance to earn double Shine points on all eligible voyages that they make and play on Shine Rewards Club. This agent incentive runs from 9am on 16 October until midnight on 23 October 2024. Travel agents can visit www.ShineRewardsClub.com for the latest Cunard news and information.   

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Cunard plans to visit more than 250 travel agents at 70 stores nationwide, as part of its most comprehensive ever sales blitz. A seven-strong team will tour UK high streets during CLIA Cruise Week (16-20 September) for in-person news on the launch of its winter 2027 programme. The trade roadshow will also include visits to three travel agent head offices – Fred Olsen Travel in Ipswich, Panache in Chorley, and Travel Village in Chorley – allowing the team to speak to more agents than ever. As well as product updates, there will be Shine reward points to give away. The week-long initiative will also be an opportunity for Cunard to share details of its new ‘Pay As You Earn’ concept on Shine Rewards Club. Pay As You Earn allows agents to continuously pay Shine points towards their own Cunard voyage. Benefits include being able to book any voyage currently on sale; being able to book multiple voyages; and being able to earn more shine points via a personal booking. Currently, agents can only book using their points at the time of booking. Tom Mahoney, Director of UK Sales at Cunard, said: “We are as committed as ever to supporting our travel agents. These visits are a brilliant opportunity for the Cunard team to learn more about the issues impacting our travel agent partners.” The cruise line has also launched a ‘New to Cunard’ area on Shine Rewards Club to support agents who are learning about the brand or would like a refresher. The content covers information on fare types and global destinations as well as example drinks menus, restaurant menus and onboard entertainment. 

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Cunard has a new booking incentive for its travel agent partners. Marking a new booking promotion, Cunard is offering its travel agents the chance to earn ten times as many Shine points on all 2025 Cunard Fare bookings. This is valid between 4 and 16 September 2024. Agents can visit www.ShineRewardsClub.com for more info. The new booking promotion offers 10% off selected 2025 voyages for bookings made from 4-16 September. Savings can be made on a wide selection of Cunard voyages sailing between January 2025 and April 2026 across Early Saver and Cunard Fare types. This includes a seven-night Norwegian Fjords voyage on new ship Queen Anne roundtrip from Southampton from £719 per person. The sale is valid for voyages aboard Queen Mary 2, as well as Queen Victoria, Queen Elizabeth, and newest ship, Queen Anne. Itineraries included include Transatlantic Crossings, Alaska cruises the Caribbean, as well as a host of Europe sailings. Tom Mahoney, Director of UK Sales, said: “We are very excited to be providing agents with great offers for their customers, which we hope will encourage more new-to-cruisers as well as loyal Cunarders.” 

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Cruise line Cunard will host additional travel agent ship visits on Queen Mary 2 when the cruise line returns to Liverpool this week. The ship arrives in Cunard’s spiritual home on 6 September which is the first time Cunard has returned to the city since the naming ceremony of Queen Anne in June. Queen Mary 2 will depart for Cork in Ireland on 7 September. The voyage to Liverpool started in New York on 23 August for the ship’s 400th crossing of the Atlantic. The ship is currently on a British Isles cruise which departed Southampton. Cunard will now host two ship visits for its travel agent partners in the region, on 6 and 7 September. Up to 30 spaces are available on each. The visit on 6 September will focus on the line’s entertainment offering and feature a Champagne afternoon tea in the Champagne Bar, a tour of the ship and the opportunity to see an exclusive early evening performance in the Royal Court Theatre. Travel agents on the 7 September visit will also have a tour of the ship, followed by a three-course lunch in the Britannia restaurant and then free time to explore. Agents secured their places via the Shine Rewards platform, Cunard’s agent loyalty programme. Tom Mahoney, Director of UK Sales at Cunard, said: “First-hand experience is the most effective way for the trade to broaden their product knowledge and build their confidence when selling Cunard.” Cunard’s wider 2024 ship visit programme also includes events in Greenock and Southampton, with opportunities for travel agents to visit new ship Queen Anne, and Queen Victoria, as well as Queen Mary 2. This year’s ship visit programme is Cunard’s most comprehensive iever. 

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Cunard has rolled out a limited-time incentive giving travel agents the opportunity to win a Transatlantic cruise. Agents can also earn double Shine points on all Transatlantic and Caribbean sailings departing in 2025. The incentive runs from 9am July 22 until midnight on August 12 and requires agents to register and 'play' all their customers' Cunard Fare bookings, at Shine Rewards Club. One lucky winner will be selected at random from the registered bookings and offered a choice of sailings on Queen Mary 2 departing in 2025. Flights and gratuities will be included for the winning agent and companion. Cunard's Shine Rewards Club rewards scheme offers UK travel agents points for bookings they make and training they complete. It features training modules and other key resources, including how-to guides and frequently asked questions. Agents can redeem their Shine points against rewards and can now use any amount of points to book themselves on Cunard retail fare types on sale. Additionally, a new 'Cruise with Cunard' calculator allows agents to understand how many Shine points are needed to book a voyage. Agents can visit for the latest Cunard news and information, as well as to earn Shine points for bookings and training. 

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Cunard has announced more opportunities for travel agent partners to join one-day ship visits in Southampton. Between October and December, the cruise line will offer an additional 120 agents the chance to experience Queen Mary 2, Queen Victoria, or its newest ship Queen Anne. Registrations are now open for the travel agent ship visits. They include a guided tour of suites, staterooms and venues, a three-course lunch with wine in the Britannia restaurant, and free time to explore the ship. Agents can register for a place via the Shine Rewards Club platform, Cunard's agent loyalty programme. The full ship visit programme is now as follows: July 26, Greenock, Queen Anne August 16, Southampton Queen Mary 2 September 5, Greenock, Queen Mary 2 September 6, Liverpool, Queen Mary 2 September 8, Southampton, Queen Anne October 15, Southampton, Queen Anne October 21, Southampton, Queen Victoria November 13, Southampton, Queen Mary 2 December 5, Southampton, Queen Victoria In addition, Cunard is hosting an exclusive ship visit later this year. On 22 September, Cunard will invite 60 Hays travel agents aboard Queen Anne in Southampton. David Jones, VP of Global Marketing & UK/EMEA Sales at Cunard, said: "Our 2024 ship visit programme shows we are committed to working with the trade even more closely this year.” “We know that the best way to support our agents in selling Cunard is by offering them the opportunity to experience our Queens first-hand.” During May's CLIA Conference in Southampton, 185 agents were given the opportunity to explore the wellness, dining and entertainment options on board Cunard's new ship Queen Anne. Travel agent registration is open via Shine Rewards Club. 

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Cunard’s high profile launch ship Queen Anne has helped fuel record-breaking bookings for the cruise line. The 3,000-guest vessel set sail on her maiden voyage on 3 May which was followed by a British Isles Festival voyage. This included the naming ceremony in Liverpool watched by thousands on the Mersey waterfront. Culture Liverpool estimates that more than 50,000 people attended Queen Anne's naming ceremony while Cunard generated over 21 million impressions across social media channels on the day. Cunard has booked more guests in May than any equivalent period on record. Queen Anne Europe itineraries have proved particularly popular with guests. Cunard President Katie McAlister said: "We're delighted to see such strong booking momentum in response to the successful launch of Queen Anne.” "This record-breaking booking period is testament to the hard work and dedication of our entire team." . 

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Cunard has appointed David Jones as new Vice President of Global Marketing & UK/EMEA Sales, effective immediately. He has been with Cunard (Carnival UK) since 2017, leading B2C and B2B marketing, and brings a wealth of global marketing experience. As VP of Global Marketing & UK/EMEA Sales, Jones will oversee key areas of Cunard's marketing and sales strategies. He is tasked with driving growth and delivering sales strategies across Europe, the Middle East, and Asia. Katie McAlister, President of Cunard, said: "We are delighted to welcome David to our leadership team at such a crucial moment for our brand. His experience will be instrumental as we build our global marketing presence.” 

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Cunard has unveiled its Event Voyages lineup for 2025, onboard Queen Mary 2, Queen Elizabeth and Queen Victoria. Event Voyages feature experts from the arts, gastronomy, wine and entertainment, hosting performances, Q&As and workshops. The cruise line will offer seven itineraries, ranging from five to 11 nights, beginning in February 2025. They include: Great Australian Culinary Voyage, Queen Elizabeth Features Australia's most successful chefs, producers and food critics, as well as a special three-course dinner at the Britannia and Grills Restaurants plus a culinary shore experience in Hobart. Departing February 6, 2025. Film Festival at Sea, Queen Mary 2 A seven-night cruise, in partnership with the British Film Institute, includes a curated activities and events such as screenings, conversations with industry icons, quizzes and Q&A sessions. Departing March 8, 2025. 185th Cunard Anniversary Sailing, Queen Mary 2 A seven-night itinerary that will celebrate Cunard's history with insights from maritime historians and a commemorative dinner. Departing June 24, 2025 Dance the Atlantic, Queen Mary 2 A seven-night transatlantic cruise celebrating the world of dance. Six leading dancers from the English National Ballet will perform classic and contemporary ballets in the Royal Court Theatre. Departing August 8, 2025. Agents can visit www.ShineRewardsClub.com for the latest news and information, as well as earn Shine points for bookings and training. 

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Cunard named its spiritual home as Godparent of newest ship Queen Anne and celebrated its Liverpudlian pride. It celebrated its long bond with the City of Liverpool, alongside five Liverpool icons. Cunard President, Katie McAlister, and Captain Inger Klein Thorhauge were joined by Spice Girl Melanie C, broadcaster and community leader Ngunan Adamu, restaurant entrepreneur Natalie Haywood, Liverpool music pioneer Jayne Casey, and heptathlon athlete Katarina Johnson-Thomson. Liverpool was the birthplace of Cunard with its first transatlantic crossing departing 184 years ago and the company's headquarters for 128 years. The event was watched by thousands at Pier Head. Queen Anne is the 249th ship to carry the Cunard name. Katie McAlister, President of Cunard, said: "This is testament to the enduring relationship that connects Cunard and the city. We are equally delighted to have our five chosen Liverpool icons represent the city in the ceremony." The ceremony was closed out by Italian tenor Andrea Bocelli performing with the Royal Liverpool Philharmonic Orchestra.   

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Cunard's new ship Queen Anne has arrived at home port Southampton ahead of its maiden voyage to Lisbon this week. Queen Anne is the 249^th Cunard ship to sail during the line’s long history. The new ship was handed over earlier this month at Fincantieri’s Maghera shipyard The 113,000-ton, 3,000-guest ship will sail a seven-night maiden voyage to Lisbon via La Coruna, on 3 May and will then depart for a 14-night voyage to the Canary Islands. 

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Cunard and Fincantieri celebrated as Queen Anne officially joined the Cunard fleet. A handover ceremony took place in Italy at the Fincantieri Marghera shipyard for the 3,000-guest ship. The event was attended by Italian Minister of Enterprises and Made in Italy, Adolfo Urso, and Italian Minister for Relations with Parliament, Luca Ciriani. Katie McAlister, President of Cunard and Paul Ludlow, President of Carnival UK were also present. Queen Anne is the 249^th ship to sail under the Cunard flag and the third built by Fincantieri. Queen Anne sails an inaugural cruise from Southampton to Lisbon on 3 May. The 114,000-ton ship has 14 decks with more choices of entertainment, dining and bars than ever before. Cunard has previously announced a series of partnerships for Queen Anne, including Le Gavroche at Sea residencies hosted by chef Michel Roux, wellness packages curated by Harper's Bazaar UK's beauty experts and exclusive British Film Institute screenings in The Pavilion. Katie McAlister, President of Cunard, said: "We are so excited to welcome Queen Anne to our fleet as she completes a remarkable quartet alongside Queen Mary 2, Queen Elizabeth, and Queen Victoria.” It marks the first time since 1999 that Cunard will have four ships in simultaneous service. “We are now fully focused on readying her to welcome guests for her maiden voyage on 3 May before she embarks on an historic British Isles Festival Voyage." 

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