Villa holiday specialist CV Villas recently rolled out its first TV campaign in two years. It coincided with a portfolio expansion, adding more than 50 new villas for 2024. The campaign showcases the unique experiences available at a CV Villas property and why travel agents should recommend CV Villas to their customers. The CV Villas ad first aired on the 26 December and will continue throughout January and February across Channel 4, Channel 5 and Sky channels. It is supported by a comprehensive marketing campaign, including Direct Mail, e-marketing, social media, and other digital promotions. It focuses on CV Villas expertise in providing a personalised service to customers. Pete Brudenell, MD of CV Villas said: “The advert aims to captivate audiences and convey our commitment to personalised service.” “We want to ensure we also provide those special touches such as private chefs and local experiences.” CV Villas is offering a travel agent incentive, giving them the chance to win a seven-night villa stay in Corfu for six people. Every booking made with CV Villas during January automatically enters agents into the prize draw. More bookings mean more chances to win. CV Villas is expanding its villa portfolio, adding a total of 56 new villas for 2024. The company has already introduced 34 new villas, with an additional 22 set to go live in the coming weeks. To meet shifting consumer travel trends, CV Villas has strategically chosen the locations for the expanded portfolio. This includes more properties in the Algarve. 

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CV Villas enjoyed a record-breaking first trading week of 2023. It had a 48% increase versus the same period in 2022. Blue Monday, 16 January was the single best trading day on record for the company. The luxury villa company has seen record income levels during the second week of January reporting over £500,000 increase. Italy, France and Morocco have fuelled bookings this January. Winter bookings in Morocco saw a significant boost. The company's newest villas for 2023 such as Trulli Linda in Puglia are also hitting records. Overall bookings to Trulli houses (Puglia) in CV Villas' portfolio are 1,800% up compared to last year. Pete Brudenell, General Manager said: "We are delighted to see the continued rise in popularity for villa holidays.” “It's clear that the demand for travel is stronger than ever.” In addition to adding 40 new villas, CV Villas have also launched a brand-new customer experience department.