Destination North Coast (DNC) is one of six Destination Networks formed as a result of the review by Destination NSW into the effectiveness and structure of regional tourism industry organisations. Destination Networks are ‘administration zones’ responsible for delivering on the NSW Government objective to double the Visitor Economy by 2020.. The DNC zone stretches from the Queensland border in the north to Tea Gardens/Hawks Nest in the south and encompasses 14 local government areas being; MidCoast, Port Macquarie Hastings, Kempsey, Macksville/Nambucca, Bellingen, Coffs Harbour, Clarence Valley, Richmond Valley, Kyogle, Lismore, Ballina, Byron Bay, the Tweed and Lord Howe Island.. In 2015/16 tourism contributed an estimated $2.8 billion to the North Coast regional economy and accounted for 12% of the North Coast’s gross regional product according to Deloitte Access Economics (2017), North Coast Tourism Satellite Accounts 2015-16. Tourism Research Australia’s National Visitors Survey to year end June 2017 records the North Coast as the third largest domestic region in Australia with 20.0 million visitor nights and 3.7 million international visitor nights.