As a member of the Global Destination Sustainability Index, the Geneva Tourism & Convention Foundation has been committed to sustainability for several years. In line with the Sustainable Development Goals adopted by the United Nations, in 2020 it approved a new strategy for the development of sustainable urban tourism in order to respond to current social, environmental and economic challenges.

Tourism structures

Tourism in Geneva is managed by the Geneva Tourism & Conventions Foundation (FGT&C).  This new entity was created following the integration, on 1 January 2013, of the Geneva Tourism & Conventions Association (GT&C) into the Foundation for Tourism.

An executive board of 11 members, mostly representing the sectors active in tourism in Geneva, as well as an advisory board set up by the local authorities, are in charge of ensuring professional corporate governance of the FGT&C. Its tasks include advising the Foundation on the desirable development of tourism policy and assisting it to achieve the objectives set by the law.

The FGT&C manages the proceeds of local taxes and tourism, as defined by the law of the Canton of Geneva. A team of some 50 professionals is in charge of marketing the destination. The FGT&C’s missions are to promote Geneva as an active tourist destination for both business and leisure and to welcome and inform visitors.