About us
At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity. For 147 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. Our fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and ...Read more
Holland America Line - About Us
At Holland America Line, we believe travel has the power to change the world. We consider it our higher purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity.
For 147 years, Holland America Line has been a recognized leader in cruising. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, exquisite dining, extensive activities and enrichment programs and compelling worldwide itineraries, you’ve come to the right place.
Our fleet of 11 modern classic ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia — as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages.
Holland America Line is proud of its environmental program. The company earned its initial ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships’ operations. Holland America Line has been recertified to meet that standard again and again — demonstrating our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.
As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it’s donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference.
Every Holland America Line employee is committed to providing a truly extraordinary experience for our guests. We look forward to welcoming you aboard.
Company Name : Holland America Line
Agent Discount: Agent rates offered via travel partners where possible.
News & announcements
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15 Dec 25
Partner News
Holland America Line’s Zuiderdam returns to service following dry dockHolland America Line ship Zuiderdam has returned to service following a two-week dry dock ...Read moreHolland America Line’s Zuiderdam returns to service following dry dock - News & announcementsHolland America Line ship Zuiderdam has returned to service following a two-week dry dock in the Bahamas. The Vista-class ship departed Miami on December 6 for a 17-day Eastern & Southern Caribbean cruise, with a range of enhancements including a redesigned Crow’s Nest, new ocean view staterooms and updates throughout public areas and staterooms, such as refreshed carpeting and finishes. The Crow’s Nest lounge now features a new bandstand stage designed for more intimate performances and events. The space also received upgraded lighting and audio systems to host small-scale live music, lectures and speaking engagements. In total, 11 additional ocean view staterooms were installed on decks one and seven. The dry dock also included new carpeting in all verandah staterooms on decks five through to 10, as well as in Neptune, Signature and Pinnacle suites. Verandah staterooms on deck 8 received full bathroom updates, including new mirrors, bathtubs, floors and walls. Approximately 300 other staterooms across the ship were also fitted with new bathroom flooring and updated wallpaper. Elsewhere, new carpeting was installed in the Dining Room, Lido Market, Canaletto, guest corridors, stairwells, elevator lobbies and the Greenhouse Spa & Salon. The Atrium also received new carpeting and a fresh coat of paint, while Canaletto and Lido Market now feature updated upholstery on dining chairs and banquettes. Zuiderdam’s onboard Photo Gallery has a redesigned sales counter and retail area, while new furniture is available on the outdoor deck and hydro pool area. For more information on Holland America Line, consult a travel agent, visit hollandamerica.com or call 0344 338 8607. Sample sailing Itinerary: Seven-day Eastern Caribbean: San Juan & St. Thomas Departure date: April 11, 2026 Departure and return port: Miami, Florida Visits: Grand Turk, Turks and Caicos; San Juan, Puerto Rico; St. Thomas; Half Moon Cay, Bahamas Prices: Start from £1,249pp Includes: All meals (excluding speciality dining), afternoon tea, theatre shows, onboard gym, children's clubs -
12 Dec 25
Partner News
Holland America Line unveils 2027 Alaska Cruisetours with enhanced Denali Lodge* 19 Cruisetour itineraries available, from May to September * Expanded guest facilities at ...Read moreHolland America Line unveils 2027 Alaska Cruisetours with enhanced Denali Lodge - News & announcements* 19 Cruisetour itineraries available, from May to September * Expanded guest facilities at Denali Lodge * New inclusive dining package included for 2027 Holland America Line has launched its 2027 Alaska Cruisetour season, featuring 19 itineraries and an enhanced Denali Lodge experience. Cruisetours combine a three- to seven-day Alaska cruise aboard Koningsdam, Nieuw Amsterdam, Westerdam or Zaandam with a journey into Denali National Park and Canada’s Yukon, including a scenic journey on the McKinley Explorer train. Select itineraries include the White Pass and Yukon Route railroad from Skagway or a direct-to-Denali service. For 2027, itineraries will feature access to an enhanced Denali Lodge and a new inclusive dining package. The Denali Lodge expansion, which will be completed in 2027 as part of a $70 million transformation project, includes new guestroom buildings; a reimagined main lodge with a restaurant; an upgraded coffee experience; and refreshed public spaces and improved trail signage. The new dining package is available at no cost for guests booking a Cruisetour with the ‘Have It All Early Booking Bonus’ and includes breakfast and dinner at Holland America’s properties in Denali, Skagway and Dawson City, plus lunch aboard the McKinley Explorer railcars. Guests can also take advantage of the Music of Denali dinner theatre and receive lunch during the Tundra Wilderness Tour. 2027 highlights include: * 9-10-day ‘Classic Alaska & Denali Cruisetours’. Includes a seven-day Glacier Discovery cruise, one night at Denali Lodge, Denali Natural History Tour and destinations such as Anchorage or Fairbanks, Talkeetna, Denali, Whittier, Glacier Bay, Hubbard Glacier, Skagway, Juneau, Ketchikan and the Inside Passage. * 10-12-day ‘Signature Alaska & Denali Cruisetours’. Includes a seven-day Glacier Discovery cruise, two or three nights at Denali Lodge, and Tundra Wilderness Tour. Select itineraries feature the Riverboat Discovery Tour. Calls at destinations such as Anchorage or Fairbanks, Denali, Whittier, Glacier Bay, Hubbard Glacier, Skagway, Juneau, Ketchikan and the Inside Passage. * 14-day ‘Ultimate Alaska & Denali Cruisetours’. Includes a seven-day Glacier Discovery cruise, two nights at Denali Lodge plus extended stays in Alyeska, Seward or Homer. Guests have access to a number of included tours depending on the itinerary, such as a visit to the Alaska Wildlife Conservation Center, the Tundra Wilderness Tour, Riverboat Discovery and Gold Dredge 8. * 9-17-day ‘Alaska, Denali & Yukon Cruisetours’. Includes a seven-day Glacier Discovery cruise or a three or four-day Inside Passage cruise. In addition to two or three nights at Denali Lodge plus two nights in Dawson City and Whitehorse and included tours depending on itinerary, such as Tundra Wilderness Tour, Riverboat Discovery, Gold Dredge 8, Klondike Gold Tour, White Pass & Yukon Route Railway. Dan Rough, vice president of revenue management at Holland America Line, said: “Guests want an inclusive experience and the seamless convenience of cruising carried through their entire journey - this free meal plan delivers that all the way to Denali. Because Holland America Line owns lodges, railcars, and motorcoaches, and now includes meals, we can create a truly unified experience that takes the guesswork out of travel and lets guests simply enjoy the journey. From enjoying a hearty breakfast before a day of exploring Denali to relaxing over dinner after a scenic rail journey, every detail reinforces Holland America’s commitment to delivering a premium, worry-free adventure. “With these enhancements, Denali Lodge - already a cornerstone of Holland America’s Alaska Cruisetours - further showcases our commitment to delivering a premium Denali experience that pairs the elegance of our ships with the authenticity of Alaska’s rugged beauty. The expansion supports longer stays and reinforces Holland America’s leadership as the Alaska expert. By blending modern upgrades with the lodge’s stunning natural vistas, every moment on land complements the unforgettable experience at sea.” In 2027 Holland America Line will celebrate its 80th anniversary exploring Alaska. For a limited time, when guests book 2027 Cruisetours with the ‘Have It All Early Booking Bonus’, they will receive a free dining package for the land portion of their journey, up to the value of $829, plus the usual amenities of an Elite Beverage Package, shore excursion credit, up to three nights speciality dining, Premium Wi-Fi package, prepaid crew appreciation and up to US$300pp onboard credit. Guests can also take advantage of Holland America Line’s Exclusive Mariner Society Early Booking Bonus. Mariner Society loyalty members can enjoy up to $400 onboard credit per stateroom when these cruises open for sale. -
10 Dec 25
Partner News
Holland America Line introduces pickleball courts on Relax Away, Half Moon CayHolland America Line has introduced four pickleball courts on Relax Away, Half Moon Cay, ...Read moreHolland America Line introduces pickleball courts on Relax Away, Half Moon Cay - News & announcementsHolland America Line has introduced four pickleball courts on Relax Away, Half Moon Cay, its private island in the Bahamas. To inaugurate the new courts, guests on Rotterdam and Eurodam competed in a friendly pickleball tournament while visiting the island, on December 6. The courts are located in the sports area - which also features basketball, volleyball and football - and form part of a wider enhancement programme that includes refurbished amenities and new experiences. To date, cabanas and day beds have been refreshed, while 500 extra beach chairs have been added. New clamshell loungers are planned for installation in the coming weeks. In addition, Holland America Line will renovate the two-storey Villas on Relax Away, Half Moon Cay and open a new food pavilion. Additional activities available on the island include tai-chi on the beach, as well as family-friendly events such as beach ball relays, scavenger hunts, sandcastle contests, ring toss and shell-collecting challenges. Michael Smith, senior vice president of guest experience and product development for Holland America Line, said: “Pickleball has become one of our most popular activities across the fleet, so adding courts to our private island lets guests enjoy the game in one of the most stunning settings imaginable. All of the enhancements build on what makes the island so special, creating even more ways for guests to relax and enjoy their day. We’re continuing to elevate the Relax Away, Half Moon Cay experience while preserving its uncrowded beaches and unspoiled charm.” Relax Away, Half Moon Cay features on the majority of Holland America Line’s Caribbean cruises. The 2025/2026 season runs until April 2026 and includes six ships operating seven, nine and 14-day options, including the seven-day ‘Western Caribbean’ itinerary, departing March 1, 2026, with prices from £1,209pp, and 14-day ‘Eastern Caribbean’ voyage, departing February 28, 2026, with prices from £1,849pp. In addition, back-to-back sailings can be combined for 21-day ‘Collectors’ Voyages’. Holland America Line is the only cruise line partner of the Professional Pickleball Association, with all Holland America Line ships featuring top-deck pickleball courts. -
24 Nov 25
Partner News
Holland America Line launches 27/28 Australia, New Zealand and South Pacific seasonSeason to operate from September 2027 to March 2028 Itineraries range from 14 to ...Read moreHolland America Line launches 27/28 Australia, New Zealand and South Pacific season - News & announcements- Season to operate from September 2027 to March 2028
- Itineraries range from 14 to 35 days, sailing on three ships
- More than 100 wildlife-focused shore excursions available
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15 Nov 25
Partner News
Holland America Line unveils exclusive tulip to celebrate Dutch heritageHolland America Line has announced the creation of a new and exclusive tulip, celebrating ...Read moreHolland America Line unveils exclusive tulip to celebrate Dutch heritage - News & announcementsHolland America Line has announced the creation of a new and exclusive tulip, celebrating its Dutch heritage. The tulip will officially launch in April 2026, to highlight Holland America Line’s continued connection to the Netherlands, where it was founded in Rotterdam in 1873. A ceremonial handover of the first bulbs recently took place at the Keukenhof Gardens. Captain Jeroen Baijens of the line’s flagship, Rotterdam, and Nico Bleichrodt, vice president of international sales and marketing, presented the bulbs to Keukenhof representatives. The bulbs will be planted later this year and are expected to bloom in April 2026, with an official naming ceremony at the Keukenhof to take place. The flower will be featured in select gardens and events. Nico Bleichrodt said: “We’re incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip. This new tulip is more than a flower; it’s a living symbol of the elegance, warmth and attention to detail that define our brand. Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort.” -
06 Nov 25
Partner News
Holland America Line unveils 2027/2028 South America & Antarctica seasonHolland America Line has launched its 2027/2028 South America and Antarctica cruise season. ...Read moreHolland America Line unveils 2027/2028 South America & Antarctica season - News & announcementsHolland America Line has launched its 2027/2028 South America and Antarctica cruise season. Running from November 2027 to March 2028, itineraries range from 14 to 31 days, sailing on Zuiderdam and Oosterdam and departing from Buenos Aires, Argentina; San Antonio (Santiago), Chile; and Fort Lauderdale and Miami, Florida. Itinerary highlights include: * 28-day ‘Legendary Amazon Explorer’ on Zuiderdam, roundtrip from Miami, departing February 5, 2028. Includes overnight stays in Manaus and visits to Parintins, Alter do Chão, Santarém, Boca da Valeria, Martinique, Barbados and St. Lucia. Prices start from £6,119pp. * 14-15 day ‘South America Pathways: Chilean Fjords & Glaciers’ on Oosterdam (multiple departures). Cruise between Buenos Aires and San Antonio (Santiago), exploring Glacier Alley, the Beagle Channel, Cape Horn and the Pío XI Glacier. Prices start from £2,828pp. * 16-day ‘Inca & Panama Canal Discovery: Lima Overnight’ on Oosterdam (multiple departures). Cruise between Fort Lauderdale and San Antonio (Santiago), visiting the Panama Canal, Fuerte Amador (Panama City) and Callao (Lima). Prices start from £3,269pp. * 22-day ‘South America & Antarctica’ on Oosterdam, Buenos Aires to San Antonio (Santiago) (multiple departures). Includes four days exploring Antarctica’s White Continent, with scenic cruising through the Drake Passage, the Chilean Fjords and stops in Montevideo, Puerto Madryn, Ushuaia and Port Stanley. Prices start from £5,019pp. * 31-day ‘Collectors’ Voyages’, combining back-to-back sailings, with few or no repeating ports. Prices start from £5,999pp. In addition, the season has nine scenic cruising opportunities, including a four-day Antarctic Experience, and views of the Pío XI Glacier, Glacier Alley, the Beagle Channel and the Chilean Fjords. Shore excursions include the ‘Lost City of the Incas’, exploring Machu Picchu’s stone terraces, temples and granite walls, and the ‘Galápagos Islands Overland Adventure’, offering numerous wildlife encounters. For a limited time, when guests book a 2027/2028 South America and Antarctica cruise with the ‘Have It All Early Booking Bonus’, they will receive an Elite Beverage Package, shore excursion spending money, up to three nights speciality dining, Premium Wi-Fi package, prepaid crew appreciation and up to USD $300pp onboard credit. Guests can also take advantage of Holland America Line’s Exclusive Mariner Society Early Booking Bonus. Mariner Society loyalty members can enjoy up to $400 onboard credit per stateroom. Paul Grigsby, vice president of itinerary planning and deployment at Holland America Line, said: “Our South America and Antarctica itineraries are designed for travellers who want to go beyond the ordinary. Whether you’re standing on deck as the ship glides past the Pío XI Glacier, riding the Train to the End of the World in Ushuaia, or walking among the wildlife of the Galápagos, every moment is crafted to deliver a sense of wonder and connection. We’re proud to offer access to places that few cruise lines reach, with the comfort and personalised service that Holland America Line is known for.” -
28 Oct 25
Partner News
Holland America Line introduces new cuisine options for Caribbean seasonHolland America Line is adding new food and beverage options for its upcoming Caribbean ...Read moreHolland America Line introduces new cuisine options for Caribbean season - News & announcementsHolland America Line is adding new food and beverage options for its upcoming Caribbean programme. Running from October 2025 to April 2026, the season features nearly 30 different itineraries, operating across six ships. Voyages range from weeklong getaways to 14-day cruises. New to the season is the addition of Miami, Florida, as a homeport, as well as the return of Koningsdam, putting all three Pinnacle-class ships in the Caribbean. The expanded menu options include new port-to-plate selections, enhanced Caribbean-themed meals and more signature dishes alongside suite room service menu items from the cruise line’s Culinary Ambassadors - chefs David Burke, Masaharu Morimoto, Ethan Stowell and Jacques Torres. New menu items comprise: * Holland America Line's Global Fresh Fish Ambassador Chef Morimoto has created three new dishes for the Dining Room menu (each available for a $25 supplement): crispy fried market whole fresh fish with sweet tamarind chili sauce and pickled vegetables; yuzu butter grilled lobster tails with seasonal Asian greens; and fresh catch grouper with braised, soy ginger reduction, steamed baby bok choy and baby carrot. * New options from Culinary Ambassadors Burke, Stowell and Torres on the Dining Room menu (available for a supplement): Burke’s 15-ounce boneless rib eye ($24), Stowell’s spaghetti with confit lobster ($15) and Torres’ chocolate dipped cheesecake ($7). * New items from the Culinary Ambassadors on the suite room service menu: Burke’s spiced steak salad with blue cheese dressing; Stowell’s skin-on steakhouse style salmon; and Torres’ chocolate mousse. * Dining Room menu items highlight Caribbean specialties across all courses, including chili Caribbean shrimp cocktail; jerked oxtail croquette; spiced pork belly; southwestern salmon bowl; and pineapple upside down cake. * New port-to-plate dishes - which source local ingredients and are part of Holland America Line’s Global Fresh Fish Programme - featured in the Dining Room include ginger mango chicken, roasted grouper and spiced Barramundi. * A Caribbean seafood boil will be held in the Lido Market (available for a $35 supplement) featuring Caribbean seafood chowder, warm-water lobster, blackened fresh snapper, clams, mussels, pink shrimp, Dungeness crab, red-skin potatoes, corn on the cob, cornbread and warm Caribbean rum cake. * A Caribbean-themed dinner at the Lido Pool featuring local dishes and live music. * Bread pudding to be offered in several varieties, from blueberry croissant and chocolate hazelnut to coconut, Jamaican and Caribbean. The Rum Ambassador programme now includes additional selections, with more than 35 distinct rums only available on Caribbean cruises, including a Single Barrel of rum from the Foursquare Exceptional Cask Selections. Other beverage enhancements include an Aperol Spritz Tricycle and Piaggio on RelaxAway, Half Moon Cay, Holland America Line’s private island, and juices and smoothies at Juice@Gelato aboard Koningsdam, Nieuw Statendam and Rotterdam. In addition, two new cooking demonstrations in the World Stage will showcase how to make regional dishes at home. Led by a member of the ship’s culinary team, the demonstrations will display regional techniques and ingredients through dishes such as ginger mango chicken with reggae potatoes and creamy yogurt-lime sauce, and grilled pork chop with red mojo black bean rice and chayote. New shore excursions have been designed to provide insight into the local culinary scene. Examples include ‘All Things Papiamento’ in Oranjestad, Aruba, which incorporates a rum and chocolate pairing experience at Bodegas Papiamento before visiting Papiamento Restaurant for an authentic Aruban meal; or ‘Savor Barbados: A Bajan Feast for the Senses’ in Bridgetown, Barbados - following a Mount Gay rum tasting experience, guests prepare authentic Bajan favourites such as flying fish and green-banana, and rum-glazed bread pudding, before enjoying the handmade meal, with a signature island cocktail. Michael Stendebach, vice president of food, beverage and rooms division for Holland America Line, said: “This Caribbean season, we’re inviting guests to truly immerse themselves in the flavours and spirit of the islands through exciting new dishes, delicious drinks and meaningful experiences. From innovative offerings crafted by our Culinary Ambassadors to authentic new recipes, every bite is designed to transport guests to the heart of the Caribbean. Beyond the plate, we aim to create moments that celebrate the region’s lively culture and make each journey an unforgettable island escape.” -
19 Oct 25
Partner News
Holland America Line docuseries to air on E4An eight-part TV docuseries featuring Holland America Line is set to return to TV ...Read moreHolland America Line docuseries to air on E4 - News & announcementsAn eight-part TV docuseries featuring Holland America Line is set to return to TV screens on E4. Episode one of ‘Supercruising: Life at Sea’ will air on October 20 at 8pm. The series, produced by Crackit TV, first aired on Channel 4 over the summer. It follows life onboard Holland America Line’s Pinnacle-class ships Rotterdam and Nieuw Statendam across three voyages, visiting destinations including the Panama Canal, Caribbean, South America, Canary Islands and North Africa. The line’s first UK homeport season from Dover in a decade also features. Viewers can additionally follow a variety of shore excursions, as guests explore itineraries over three continents. Karen Farndell, Holland America Line associate vice-president of sales and marketing for the UK and Ireland, said: “We’re thrilled to see Supercruising return to TV and give viewers another chance to experience what makes a Holland America Line voyage so special. The original series was a huge success, helping to showcase our unique onboard experiences, range of destinations and locally sourced cuisine. “The series also shines a light on the personal touches that define our cruises, from attentive service and hospitality to the sense of connection guests feel as they explore the world. “And from the fantastic feedback we received via the trade, we also know that Supercruising acts as the ideal sales tool to help prompt enquiries and bookings.” Episode one introduces crew including Rotterdam’s Captain Eric Barhorst, who oversees operations on the ship’s bridge while sailing through the Caribbean and Panama Canal, and Nieuw Statendam’s Executive Chef Jundiel Marcelo, who leads a culinary team of 200 as they prepare to depart from Dover. Meanwhile, guests take advantage of excursions including horse riding in the lagoon of RelaxAway, Half Moon Cay, Holland America’s private island in the Bahamas, and in Madeira a couple experience a thrilling 2km basket sledge ride where – under the supervision of highly trained locals named ‘carreiros’ – they steer the basket down the steep and windy roads at speeds of up to 24mph. The docuseries is narrated by actor Nick Brimble. Stream all episodes of ‘Supercruising: Life at Sea’ on Channel 4. -
16 Oct 25
Partner News
Holland America Line unveils 2027/28 Asia seasonHolland America Line has released details of its 2027/2028 Asia season, sailing from September ...Read moreHolland America Line unveils 2027/28 Asia season - News & announcementsHolland America Line has released details of its 2027/2028 Asia season, sailing from September to April on Noordam. The season comprises 15 itineraries, ranging from 13 to 15 days, with the majority departing from Tokyo, Japan. Additional departures are available from Singapore, Hong Kong, China and Seattle, Washington. The cruises will visit destinations in Japan, South Korea, China, Singapore, Thailand, the Philippines and Vietnam. New calls include the Japanese ports of Hitachinaka, Nagoya and Maizuru, in addition to a new scenic cruising experience in Maizuru Bay. There are overnight stays in Halong Bay, Vietnam; Seoul, South Korea; Bangkok, Thailand; Manila, Philippines; Osaka, Japan; and Shanghai, China. Highlights include: * 14-day Circle Japan, four departures available, roundtrip Tokyo or from Yokohama to Tokyo. Each itinerary circles Japan’s Honshu, Shikoku and Kyushu islands, visiting up to 10 ports in Japan, as well as a call to Sokcho, Busan (Pusan) or Yeosu, South Korea. Select itineraries include late-night calls at Hiroshima, Osaka (Kobe) and Hakodate, Japan. From £2,799pp. * 14-day Southern Japan, departing February 27, 2028, roundtrip from Tokyo. Calls at eight ports in Southern Japan, including a maiden call at Nagoya. Also features an overnight call at Osaka (Kobe), as well as a visit to Busan (Pusan). From £2,829pp. * 14-day Japan, South Korea and China, departing October 24, 2027, from Tokyo to Hong Kong. Calls at six ports in Japan, including a late-night call at Hiroshima and two days at Shanghai. From £2,699pp. * 14-day China & Japan Discovery: Shanghai & Osaka Overnight, departing February 13, 2028, sailing from Hong Kong to Tokyo. Includes overnight calls at Shanghai and Osaka (Kobe), as well as five additional ports in Japan. Fron £2,559pp. * 14-day Japan & South Korea Discovery, departing March 12, 2028, sailing from Tokyo to Yokohama. Calls at five ports in Japan, including a late-night call at Osaka (Kobe) and three ports in South Korea, including Jeju (Cheju) and an overnight call at Incheon (Seoul). From £2,949pp. * 14-day Far East Discovery, five departures available, sailing between Hong Kong and Singapore. Calls at ports in Vietnam, Cambodia and Thailand, including overnight stays at Halong Bay and Laem Chabang (Bangkok), Thailand. Guests can also embark on December 19, 2027, spending Christmas Eve in Da Nang, Vietnam, and Christmas Day in the South China Sea, and celebrate New Year’s Eve in Nathon, Thailand. From £2,259pp. * 14-day Thailand, Malaysia and the Philippines, departing January 30, 2028, sailing from Singapore to Hong Kong. Calls at six ports throughout the region, including overnight stays in Manila and Laem Chabang (Bangkok). From £2,449pp. * 13- or 15-day North Pacific Crossing: 13-day departing September 12, 2027, from Seattle to Tokyo, calling at Ketchikan, Alaska; and Kushiro and Aomori, Japan, before reaching Tokyo. The 15-day departs April 23, 2028, from Tokyo, calling at Kushiro; Kodiak, Sitka and Ketchikan, Alaska; and Prince Rupert, British Columbia, before reaching Vancouver, Canada. From £1,789pp. Example shore excursions across the season include cliffside temples and villages in Busan; samurai-era castles and local markets in Kochi; and a tour of the ancient city of Hoi An when visiting Da Nang. While on board Noordam, guests can enjoy the flavours of Asia through Holland America Line’s Destination Dining programme. From port-to-plate specialities to time-honoured classics, guests can experience offerings such as Japanese rockfish and fresh sushi, Korean bibimbap with beef bulgogi, Thai mango sticky rice, Filipino chicken adobo, matcha lava cake, Indonesian coconut-filled pancakes and Vietnamese-style fresh spring rolls. Guests onboard Asia cruises can also enjoy two pop-ups while sailing: Taste of Tamarind and Morimoto by Sea. For a limited time, when guests book 2027/2028 Asia cruises with the ‘Have It All’ Early Booking Bonus, they will receive shore excursion credit, speciality dining credit, prepaid crew appreciation, the Elite Beverage package, premium Wi-Fi and up to US $300pp onboard credit. Guests can also take advantage of Holland America Line’s Exclusive Mariner Society Early Booking Bonus. Mariner Society loyalty members can enjoy up to $400 onboard credit per stateroom. Guests must book these cruises by January 12, 2026, to receive the Exclusive Mariner Society Early Booking Bonus. Robert de Bruin, Holland America Line’s director of deployment and itinerary planning, said: “Asia offers guests a wealth of natural wonders and remarkable cultural landmarks. We know our guests are eager for deeper exploration, so this season we’ve added new ports, increased calls to lesser-visited destinations and provided extended stays in popular locales. These enhancements allow guests to make the most of their journey, fully delving into the culture of each destination.” For more information on Holland America Line, consult a travel agent, visit hollandamerica.com or call 0344 338 8607. -
10 Oct 25
Partner News
Holland America Line unveils lipstick blending bar experienceHolland America Line has launched the first lipstick blending bar at sea. The ...Read moreHolland America Line unveils lipstick blending bar experience - News & announcementsHolland America Line has launched the first lipstick blending bar at sea. The Blend Bar features a hands-on experience led by beauty consultants, enabling guests to design their own lipstick or gloss. It is currently available in the beauty section in the onboard shops on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam and Zaandam, and will be introduced on the remaining four ships in the fleet by mid-November. Blend Bar offers a palette of more than 30 premium pigments, four finishes and over 20 signature flavours. Working together with the consultant, guests can choose their colours to create a one-of-a-kind hue, match a favourite discontinued colour, or formulate a shade that complements an outfit. Each tailored blend can be made into one of four finishes: butter, crème, matte or gloss. Once blended, the custom formula is melted and poured into a lipstick mold or gloss tube. Guests can choose a custom name for their lipstick, which will be applied to the tube upon completion. In addition, each guest receives their personalised product along with a formula card listing their selected ingredients for future recreations. Blend Bar uses products that are free from parabens, sulphates, phthalates and GMOs, as well as cruelty-free, gluten-free and vegan ingredients. The pigments contain antioxidants and SPF for sun protection. The experience is $65 for a custom lipstick or liquid matte, and lip gloss is $60 per tube. Carole Biencourt, vice president of onboard revenue for Holland America Line, said: “Today’s travellers are looking for more than just a holiday - they want exclusive experiences like Blend Bar that feel personal, immersive and meaningful. We’re excited to launch the first lipstick blending bar at sea, where our beauty-loving guests can express themselves and create a unique souvenir of their time on board.” -
10 Oct 25
Partner News
Holland America Line concludes 2025 Alaska seasonHolland America Line has concluded its 2025 Alaska season, completing 117 cruises. Voyages ...Read moreHolland America Line concludes 2025 Alaska season - News & announcementsHolland America Line has concluded its 2025 Alaska season, completing 117 cruises. Voyages took place across six ships - Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and Zaandam - with roundtrip departures from Seattle, Washington; Vancouver, British Columbia, Canada; and between Vancouver and Whittier (Anchorage), Alaska. Highlights included the 28-day ‘Alaska Arctic Circle Solstice’ cruise aboard Westerdam in June, which took in the Summer Solstice sailing to the Bering Sea and Arctic Circle, and seven-day ‘Northbound Glacier Discovery’ and ‘Southbound Glacier Discovery’ itineraries cruising between Whittier (Anchorage) and Vancouver. Across the sailings, guests enjoyed 130 Alaska brunches featuring regional flavours, consumed 125,000 pounds of fresh, sustainable Alaska seafood certified and traceable to local family fishing businesses, and sipped 85,000 cups of Dutch Pea Soup. Holland America donated more than $100,000 to local community organisations and conservation partners throughout the region in 2025, while guests raised more than $95,000 in support of the state’s public lands. In addition, guests took part in the cruise line’s ‘On Deck for a Cause’ programme. This noncompetitive 5k walk is held on every Alaska sailing, with participants donating to join the effort. Proceeds from these walks benefit Alaska Geographic, the nonprofit education partner of Alaska’s parks, forests, refuges and conservation lands. Over the past three years, the events have raised $250,000. Looking ahead to 2026, six ships will operate to Alaska, offering roundtrip sailings from Seattle and Vancouver, as well as point-to-point voyages between Whittier and Vancouver. New for 2026 is the 14-day ‘Great Alaska Explorer’, alongside the return of the 28-day ‘Arctic Circle Solstice’ cruise. In addition, Alaska Cruisetours to Denali National Park and the Yukon range from nine to 18 days and include a stay at Holland America Denali Lodge. A $70 million project is updating the property with improved public spaces and remodelled guest rooms and suites . Beth Bodensteiner, president of Holland America Line, said: “We’ve been bringing visitors to Alaska for almost 80 years, showcasing its natural beauty and wonder for our guests while giving back to the communities that make these journeys possible. We are grateful to everyone on the ground and onboard our ships who helped make this a successful season for our guests. As we look ahead to 2026, our focus remains on creating unforgettable experiences for our guests and supporting the people and places that define Alaska.” Holland America provides more Alaska glacier-viewing opportunities and more ways to see wildlife than any other cruise line. -
30 Sep 25
Partner News
Holland America Line launches new UK brand campaign: ‘Savour the Journey – Experiences With Us Are Too Good to Hurry Through’Holland America Line has revitalised its tagline and positioning with the rollout of a ...Read moreHolland America Line launches new UK brand campaign: ‘Savour the Journey – Experiences With Us Are Too Good to Hurry Through’ - News & announcementsHolland America Line has revitalised its tagline and positioning with the rollout of a new brand campaign that underscores the cruise line’s differentiation in the market as well as its commitment to servicing guests. The introduction of “Savour the Journey: Experiences with us are too good to hurry through” reinforces the brand’s dedication to the art of leisurely travel with exceptional voyages designed to connect travellers to the world and each other. The campaign honours Holland America Line’s more than 150-year history while emphasising its differentiated guest proposition in the cruise industry. Rooted in its Dutch heritage, Holland America Line is a leader for its award-winning style of warm and authentic service that can’t be copied or imitated. The cruise line continues to build on its differentiation in destinations, onboard experiences and culinary excellence to deliver guest expectations. The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size: Onboard Experiences: The Journey Is as Important as the Destination With its elegant European design and perfectly mid-sized ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique. While the Orange Party and Royal Dutch Tea celebrate the cruise line’s roots, live cooking shows, enriching presentations and innovative partnerships elevate the art of cultural connections and leisurely travel. Destinations: Connect to the World and Each Other Authentic experiences don’t just stop with Holland America Line’s onboard programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities. Destination Dining™: Local Cuisine that Goes Beyond the Plate Holland America Line tells the story of the destinations it visits via a culinary programme and Destination Dining™. Cuisine becomes a door to different cultures filled with history, traditions and adventure. The cruise line prides itself on a first-of-its-kind Global Fresh Fish Program, engaging a global network of 60 ports to source and serve 80 types of fresh fish on board, going from port to plate in less than 48 hours. Additionally, depending on the ship’s location, guests can enjoy authentic regional dishes made with locally sourced ingredients, as well as bread and pasta that are made fresh daily. Service Rooted in Care: A Tradition of Genuine Hospitality Guests can look forward to award-winning service that stems from the brand’s unrivalled, convivial hospitality. With a high crew-to-guest ratio, bespoke service with attention to detail and twice-a-day stateroom turndown, Holland America Line makes travel personal. The brand’s tradition of genuine hospitality offers a space to unwind and explore, forge new connections and opens the door to different cultures. Kacy Cole, Holland America Line chief marketing officer, said: "We have always believed that the journey is just as important as the destination, and that is what 'Savour the Journey' embodies. From partnering with iconic brands such as Taittinger, to enhanced sailaway parties and hosting culinary ambassadors onboard our Grand Voyages, we’re creating experiences too good to hurry. We're confident these experiences reflect what UK guests want, with elements on board and ashore that truly set us apart." Karen Farndell, Holland America Line associate vice president, sales & marketing, UK & Ireland, said: "The Savour the Journey brand campaign provides agents with further clarity and confidence in our brand positioning within the UK market. It follows the success of the recent ‘Supercruising: Life at Sea’ docuseries on Channel 4, which perfectly highlighted the wealth of offerings guests can enjoy with us. “We are now ideally positioned to help the trade inspire guests with the kinds of memorable experiences that only Holland America Line can provide.”
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